The Executive S Guide To Web Site Measurement And Testing A Roadmap For Maximizing Profitability
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The Executive's Guide to Web Site Measurement and Testing...A Roadmap for Maximizing Profitability
The author explains what you need to know to start a Web Analytics and testing program, and how you can use what you learn to improve site design, maximize Web site Return on Investment (ROI), and make your site a place your site visitors will want to use over and over again.