The Evolving Dynamics Of Revenue Management

The Evolving Dynamics of Revenue Management

The Evolving Dynamics

Reimagine the role of revenue optimization in your revenue strategy. HSMAI's newest publication, Evolving Dynamics: From Revenue Management to Revenue Strategy takes a deep dive into the fundamentals, cross-disciplinary partnerships, and emerging elements impacting revenue optimization. Benefit from new insights, 16 updated chapters, and several new case studies in the updated Certified Revenue Management Executive (CRME) certification study guide. This third edition, authored by Kathleen Cullen, includes contributions from HSMAI's global Revenue Optimization Advisory Boards. While the foundational concepts of hotel revenue optimization largely remain the same since the last edition of this book was published in 2015, new dynamics have come into play and are disrupting the traditional landscape. In addition to providing detailed education on the fundamentals, this edition gives significant attention to the evolution of, and the new entrants and disruptors impacting, the critical discipline of hotel revenue optimization. Additionally, this edition shifts the focus from traditional rooms revenue management to a more holistic approach to total asset optimization"

Evolving Dynamics

Study Guide for HSMAI CRME Certification.