The Essential Attorney Handbook For Internet Marketing Search Engine Optimization And Website Deve


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The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Deve


The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Deve

Author: Jeffery W. Lantz

language: en

Publisher: Esquire Interactive

Release Date: 2009-10


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How can attorneys reach new clients on the Internet? Veteran attorney and Internet entrepreneur Jeff Lantz provides the definitive source for law firm Internet marketing, brand and value proposition creation, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing on Google, Bing, and Yahoo!, blogging, and social/business networking on Facebook and Twitter. The book discusses domain name acquisition, hosting, website platform and Content Management Systems, Web 2.0 design, SEO for high rankings on Google, and creating a powerful Client-Centered Website that resonates with clients and serves as a call to action. What Internet marketing is the most effective? Learn how to measure cost-per-client and to use website statistics for better marketing allocation. Step-by-step instructions are provided for domain registration, designing PPC ad campaigns on Google, Bing, and Yahoo!, and creating business pages on Facebook and Twitter.

Technology and Intimacy: Choice or Coercion


Technology and Intimacy: Choice or Coercion

Author: David Kreps

language: en

Publisher: Springer

Release Date: 2016-08-24


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This book constitutes the refereed proceedings of the 12th IFIP TC 9 International Conference on Human Choice and Computers, HCC12 2016, held in Salford, UK, in September 2016. The 26 revised full papers presented were carefully reviewed and selected from 34 submissions. The papers deal with the constantly evolving intimate relationship between humans and technology. They focus on three main themes: ethics, communications, and futures.

Digital Marketing:


Digital Marketing:

Author: Rendi Yudhistira Pattiasina

language: id

Publisher: PT. Green Pustaka Indonesia

Release Date: 2025-06-30


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Buku Digital Marketing: Teori, Konsep dan Implementasi merupakan panduan lengkap yang membahas dunia pemasaran digital secara menyeluruh, mulai dari teori dasar hingga penerapan strategis. Dengan sebelas bab yang terstruktur, buku ini mengupas aspek-aspek penting seperti pengantar digital marketing, evolusi dan tren pemasaran, serta berbagai strategi yang digunakan dalam menjangkau konsumen di era digital. Pembaca akan memahami bagaimana Segmenting, targeting, dan positioning (STP) diterapkan secara digital, serta bagaimana content marketing, SEO/SEM, dan media sosial memainkan peran sentral dalam membentuk persepsi merek dan menciptakan keterlibatan audiens. Tidak hanya membahas taktik pemasaran, buku ini juga menyoroti pentingnya data analytics dan pengukuran kinerja kampanye sebagai dasar evaluasi. Pembaca diajak memahami bagaimana membangun hubungan pelanggan jangka panjang melalui CRM digital yang efektif. Studi kasus di bab terakhir memberikan gambaran nyata tentang implementasi strategi digital di berbagai sektor. Buku ini sangat cocok untuk mahasiswa, akademisi, pelaku usaha, dan profesional yang ingin menguasai pemasaran digital secara teoritis dan praktis dalam menghadapi tantangan bisnis masa kini.