The Durable Use Of Consumer Products
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The Durable Use of Consumer Products
Author: Michel Kostecki
language: en
Publisher: Springer Science & Business Media
Release Date: 2013-03-14
Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera tion? Are businesses deliberately marketing products in a way which encourages sub-optimal use and induces consumers to buy new products? More and more consumers respond ''yes'' objecting to the business practices which reduce the life span of a product or pay no attention to efficiency in con sumption. The growing concem with sub-optimal use of consumer durables arises as a response to the volume of waste, as wen as to the growing conviction that over-consumption is encouraged by marketing techniques and approaches that favor lesser durability and sub-optimal use. There are signs that those things will have to change. Firstly, client orientation - a condition sine qua non of marketing success in the saturated markets of rich countries - is gaining popularity. Consumers are better informed and more influential and "intelligent consumption" is on the rise. Buyers are becoming more and more hostile towards marketing manipulation, inducing them to consume faster, more and at higher prices. The public increas ingly resists messages in advertisements (preventive resistance) which are pre dominantly persuasive (rather than educational or informative) and conceived to stimulate demand for the "new", the superficial and the fashionable.
Managerial Economics: (Made Easy)
Author: Dr.Rekha Shivajirao Jadhav I M.A, B.Ed, M.Phil, PhD(Economics), Dr. Bharat Kothiram Patle I M.Com, MBA, Ph.D., JAIIB , CAIIB , GDA&A, Dr. Rupali M. Deore I MA , M. Phil, Ph.D (Economics)
language: en
Publisher: The Management Consortium
Release Date: 2022-10-09
A close interrelationship between management and economics had led to the development of managerial economics. Economic analysis is required for various concepts such as demand, profit, cost, and competition. In this way, managerial economics is considered as economics applied to “problems of choice’’ or alternatives and allocation of scarce resources by the firms. Managerial economics is a discipline that combines economic theory with managerial practice. It helps in covering the gap between the problems of logic and the problems of policy. The subject offers powerful tools and techniques for managerial policy making. It is in this context, a textbook on introduction to the subject of Managerial Economics is presented to the students of Management program. The book contains the syllabus from basics of the subjects going into the intricacies of the subjects. All the concepts have been explained with relevant examples and diagrams to make it interesting for the readers. An attempt is made here by the experts to assist the students by way of providing case based study material as per the curriculum with non-commercial considerations. However, it is implicit that these are exam-oriented Study Material and students are advised to attend regular class room classes in the Institute and utilize reference books available in the library for In-depth knowledge. We owe to many websites and their free contents; we would like to specially acknowledge contents of website www.wikipedia.com and various authors whose writings formed the basis for this book. We acknowledge our thanks to them. At the end we would like to say that there is always a room for improvement in whatever we do. We would appreciate any suggestions regarding this study material from the readers so that the contents can be made more interesting and meaningful. Readers can email their queries and doubts to our authors on [email protected]. We shall be glad to help you immediately. Dr.Rekha Shivajirao Jadhav I M.A, B.Ed, M.Phil, PhD(Economics) Dr. Bharat Kothiram Patle I M.Com, MBA, Ph.D., JAIIB , CAIIB , GDA&A Dr. Rupali M. Deore I MA , M. Phil, Ph.D (Economics) Authors
Administration in Business Practices
Administration in Business Practices offers a comprehensive guide to mastering the principles and strategies essential for effective business operations. Business administration plays a vital role in ensuring organizations run smoothly, utilizing resources efficiently, and meeting the evolving demands of customers in competitive global markets. This book covers a broad range of topics, including finance, operations, human resources, marketing, and management, while emphasizing leadership, communication, and critical thinking skills. It also explores the crucial role of administrative managers in overseeing support operations, managing resources, and fostering collaboration across departments. Designed for professionals and aspiring managers, this book highlights how modern technologies and innovative practices are reshaping business environments. Whether you’re leading a small team or managing a large organization, this guide will help you adapt, lead effectively, and succeed in today’s fast-changing business landscape.