The Development And Assessment Of A Drink Driving Campaign

The Development and Assessment of a Drink-driving Campaign

Alcohol education programmes. Drinking attitudes. Public information programs. Advertising. In January 1979 the Office of Road Safety, Department of Transport, Australia, commissioned B J Elliott and Associates to develop approaches to drink driving publicity. In October that year, a detailed interim report (Elliott & Peberdy) specified the options available and recommended a communications strategy. These options were based upon original research conducted by one of the authors in Tasmania, together with a thorough review of relevant existing literature and communication efforts from around the world. The strategy deviated from traditional approaches being at the 'associate' of the drink driver, and also in attempting a positive modelling approach, rather than highlighting the negative consequences of the undesireable behaviour. The target audience chosen was the associates of drink drivers, especially those over 30 years of age. Tasmania was chosen for the purpose of developing and assessing a pilot campaign involving television, radio, press, outdoor advertising and public relations activities. Evaluation of the pilot campaign involved a controlled field experiment, utilising before and after surveys of self reported drinking and drink driving behaviour in an experimental and control city, with a switch over experimental design. Positive results were obtained but some effects were not very sizeable in magnitude. The report concludes with a brief statement regarding the future use of the mass media as a result of the experience from the 'Cronin' campaign.

The Development and Assessment of a Drink-driving Campaign: a Case Study

Casebook of Traumatic Injury Prevention

This casebook profiles exceptional traumatic injury prevention programs from all over the globe. Its detailed description and analysis employ a multi-stage process of identifying, evaluating, and casing effective prevention practices. The case studies reflect how legislative and regulatory information impact prevention efforts and provide insight into how national centers for injury prevention and control inform prevention practices on countrywide levels. The authors work with outcome-based research criteria to select and develop their comprehensive and contextually aware profiles of the programs. All included case studies follow the BRIO approach (Background, Resources, Implementation, and Outcome) – a model designed to provide a consistent way of describing programs that have been evaluated and found to be exceptional practices. The scope of the Casebook ranges across: The challenge of traumatic injury prevention Sports and recreation-related traumatic injury prevention Fall-related traumatic injury prevention Road traffic-related traumatic injury prevention Traumatic injury prevention within complex systems In its recognition of traumatic injury prevention across the lifespan as a critical and complex public health challenge, the Casebook of Traumatic Injury Prevention promises to be an influential and authoritative resource for professionals and students in public health, safety, injury prevention, medicine, psychology, sociology, nursing, and engineering. Government agencies and institutions such as the Centers for Disease Control and Prevention (CDC), public health departments, and safety associations also would find the Casebook relevant to their work.