The Consumer Insights Revolution
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The Consumer Insights Revolution
The Consumer Insights Revolution is essential for market research professionals and organizations aiming to enhance their consumer insights, align with consumer needs, and achieve a competitive edge.
The Consumer Insights Revolution
The Consumer Insights Revolution is essential for market research professionals and organizations aiming to enhance their consumer insights, align with consumer needs, and achieve a competitive edge.
Consumer Insight
""Consumer Insight"" provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too - what customers think and feel, what their objectives and strategies are and how these influence how they behave. The title also explains how to manage this process, and how companies gain insight into their customers by managing and using their customer data correctly.