The Complexity Of Social Norms

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The Complexity of Social Norms

This book explores the view that normative behaviour is part of a complex of social mechanisms, processes and narratives that are constantly shifting. From this perspective, norms are not a kind of self-contained social object or fact, but rather an interplay of many things that we label as norms when we ‘take a snapshot’ of them at a particular instant. Further, this book pursues the hypothesis that considering the dynamic aspects of these phenomena sheds new light on them. The sort of issues that this perspective opens to exploration include: Of what is this complex we call a "social norm" composed of? How do new social norms emerge and what kind of circumstances might facilitate such an appearance? How context-specific are the norms and patterns of normative behaviour that arise? How do the cognitive and the social aspects of norms interact over time? How do expectations, beliefs and individual rationality interact with social norm complexes to effect behaviour? How does our social embeddedness relate to social constraint upon behaviour? How might the socio-cognitive complexes that we call norms be usefully researched?
The Complexity of Social Norms

This book explores the view that normative behaviour is part of a complex of social mechanisms, processes and narratives that are constantly shifting. From this perspective, norms are not a kind of self-contained social object or fact, but rather an interplay of many things that we label as norms when we ‘take a snapshot’ of them at a particular instant. Further, this book pursues the hypothesis that considering the dynamic aspects of these phenomena sheds new light on them. The sort of issues that this perspective opens to exploration include: Of what is this complex we call a "social norm" composed of? How do new social norms emerge and what kind of circumstances might facilitate such an appearance? How context-specific are the norms and patterns of normative behaviour that arise? How do the cognitive and the social aspects of norms interact over time? How do expectations, beliefs and individual rationality interact with social norm complexes to effect behaviour? How does our social embeddedness relate to social constraint upon behaviour? How might the socio-cognitive complexes that we call norms be usefully researched?
Social Norms, Gender and Collective Behaviour

This book explores the nature and type of prevalent collective behavior that influences women empowerment, women workforce participation and behavior change in sanitation. The influence of collective norms and customs have been investigated through a series of studies throughout India. There are very few research works on understanding social norms that distinguishes it from a range of other collective behaviors. This understanding would not only improve analytical clarity on collective behavior in general and social norms in particular, in the context of gender and sanitation, but also improve development practice in these areas. This book is also novel as it would expound the social network in the context of sanitation behavior in India. The tools and techniques discussed in the book are replicable and hence would be helpful for other researchers and development practitioners to analyse other collective behaviours.