The Complete Idiot S Guide To Mba Basics 3rd Edition
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The Complete Idiot's Guide to MBA Basics, 3rd Edition
This is the time to expand your career opportunities-and the knowledge in here can be the key. This third edition compresses the most significant skills and lessons of a two year MBA into one comprehensive guide. With clear, concise information, expert Tom Gorman includes recent developments in management, economics, marketing, leadership, information technology, and communications. Whether the reader is studying to achieve an advanced degree or needs the concrete, practical skills required in the business world, this guide is the most current and comprehensive available. • Practical guide to the most significant issues facing business professionals today. • A suitable study tool for all graduate students as well as those trying to expand their skills and knowledge in their careers.
The Complete Idiot's Guide to MBA Basics
The author of The Complete Idiot's Guide to Economics provides clear, concise information on the most significant issues facing today's business professionals, including recent developments in management, economics, marketing, leadership and information technology. Original. 12,000 first printing.
Media Management in the Age of Giants
The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.