The Complete Agentic Ai Engineering Course 2025 Download
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Data Science for Marketing Analytics
Author: Mirza Rahim Baig
language: en
Publisher: Packt Publishing Ltd
Release Date: 2021-09-07
Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language Key FeaturesUse data analytics and machine learning in a sales and marketing contextGain insights from data to make better business decisionsBuild your experience and confidence with realistic hands-on practiceBook Description Unleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects. You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions. As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior. By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making. What you will learnLoad, clean, and explore sales and marketing data using pandasForm and test hypotheses using real data sets and analytics toolsVisualize patterns in customer behavior using MatplotlibUse advanced machine learning models like random forest and SVMUse various unsupervised learning algorithms for customer segmentationUse supervised learning techniques for sales predictionEvaluate and compare different models to get the best outcomesOptimize models with hyperparameter tuning and SMOTEWho this book is for This marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you're a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path. Basic prior knowledge of Python and experience working with data will help you access this book more easily.
Artificial Intelligence
For one or two-semester, undergraduate or graduate-level courses in Artificial Intelligence. The long-anticipated revision of this best-selling text offers the most comprehensive, up-to-date introduction to the theory and practice of artificial intelligence.
Mastering Reinforcement Learning with Python
Get hands-on experience in creating state-of-the-art reinforcement learning agents using TensorFlow and RLlib to solve complex real-world business and industry problems with the help of expert tips and best practices Key FeaturesUnderstand how large-scale state-of-the-art RL algorithms and approaches workApply RL to solve complex problems in marketing, robotics, supply chain, finance, cybersecurity, and moreExplore tips and best practices from experts that will enable you to overcome real-world RL challengesBook Description Reinforcement learning (RL) is a field of artificial intelligence (AI) used for creating self-learning autonomous agents. Building on a strong theoretical foundation, this book takes a practical approach and uses examples inspired by real-world industry problems to teach you about state-of-the-art RL. Starting with bandit problems, Markov decision processes, and dynamic programming, the book provides an in-depth review of the classical RL techniques, such as Monte Carlo methods and temporal-difference learning. After that, you will learn about deep Q-learning, policy gradient algorithms, actor-critic methods, model-based methods, and multi-agent reinforcement learning. Then, you'll be introduced to some of the key approaches behind the most successful RL implementations, such as domain randomization and curiosity-driven learning. As you advance, you’ll explore many novel algorithms with advanced implementations using modern Python libraries such as TensorFlow and Ray’s RLlib package. You’ll also find out how to implement RL in areas such as robotics, supply chain management, marketing, finance, smart cities, and cybersecurity while assessing the trade-offs between different approaches and avoiding common pitfalls. By the end of this book, you’ll have mastered how to train and deploy your own RL agents for solving RL problems. What you will learnModel and solve complex sequential decision-making problems using RLDevelop a solid understanding of how state-of-the-art RL methods workUse Python and TensorFlow to code RL algorithms from scratchParallelize and scale up your RL implementations using Ray's RLlib packageGet in-depth knowledge of a wide variety of RL topicsUnderstand the trade-offs between different RL approachesDiscover and address the challenges of implementing RL in the real worldWho this book is for This book is for expert machine learning practitioners and researchers looking to focus on hands-on reinforcement learning with Python by implementing advanced deep reinforcement learning concepts in real-world projects. Reinforcement learning experts who want to advance their knowledge to tackle large-scale and complex sequential decision-making problems will also find this book useful. Working knowledge of Python programming and deep learning along with prior experience in reinforcement learning is required.