The Competitive Intelligence Playbook
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The Competitive Intelligence Playbook
Do you believe that intelligence, not data, can shape better business decisions? Do you want to explore how to gather, analyze, and share competitive intelligence? Do you want to learn what it takes to build efficient competitive intelligence programs? Then The Competitive Intelligence Playbook is for you! In this book, you will find the main ingredients you need to take your competitive intelligence program to the next level. You will learn how to build, manage, and optimize your program. You will learn how to move your program from the tactical to the strategic level of your organization. Most importantly, you will learn how to extract the most business value from the program. Let the journey begin!
The Opposite of Noise
Author: Benjamin Gilad Ph D
language: en
Publisher: Independently Published
Release Date: 2021-09-24
In the age of too much data and too few breakthroughs, market "noise" is the biggest challenge for executives and managers. Finding growth opportunities requires a powerful filter. This filter is competitive intelligence- market insight that cuts through the din and propels companies to leap forward ahead of all others. It has little to do with more information on competitors. It has everything to do with making every market-facing manager more competitively skilled. In his characteristic blunt and entertaining style, the international expert and CEO of the Academy of Competitive Intelligence provides tools, tips, eye-opening case studies, and a new model to break through "data-driven" hype and change how management looks at competitive intelligence.