The Catalyst How To Change Anyone S Mind Pdf
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The Catalyst Effect
Author: Jerry Toomer
language: en
Publisher: Emerald Group Publishing
Release Date: 2018-02-12
Provides a practical, research-based roadmap for developing and applying twelve key competencies to multiply an individual’s impact, elevate the performance of others, and accelerate progress toward mission-oriented goals, generating greater value.
Out of Our Minds
"It is often said that education and training are the keys to the future. They are, but a key can be turned in two directions. Turn it one way andyou lock resources away, even from those they belong to. Turn it the otherway and you release resources and give people back to themselves. To realizeour true creative potential—in our organizations, in our schools and in our communities—we need to think differently about ourselves and to actdifferently towards each other. We must learn to be creative." —Ken Robinson PRAISE FOR OUT OF OUR MINDS "Ken Robinson writes brilliantly about the different ways in which creativity is undervalued and ignored . . . especially in our educational systems." —John Cleese "Out of Our Minds explains why being creative in today'sworld is a vital necessity. This book is not to be missed." —Ken Blanchard, co-author of The One-minute Manager and The Secret "If ever there was a time when creativity was necessary for the survival andgrowth of any organization, it is now. This book, more than any other I know, providesimportant insights on how leaders can evoke and sustain those creative juices." —Warren Bennis, Distinguished Professor of Business, University of Southern California; Thomas S. Murphy Distinguished Rresearch Fellow, Harvard Business School; Best-selling Author, Geeks and Geezers "All corporate leaders should read this book." —Richard Scase, Author and Business Forecaster "This really is a remarkable book. It does for human resources what Rachel Carson's Silent Spring did for the environment." —Wally Olins, Founder, Wolff-olins "Books about creativity are not always creative. Ken Robinson's is a welcome exception" —Mihaly Csikszentmihalyi, c.s. and d.j. Davidson Professor of Psychology, Claremont Graduate University; Director, Quality of Life Research Center; Best-selling Author, Flow "The best analysis I've seen of the disjunction between the kinds of intelligence that we have traditionally honored in schools and the kinds ofcreativity that we need today in our organizations and our society." —Howard Gardner, a. hobbs professor in cognition and education, Harvard Graduate School of Education, Best-selling Author, Frames of Mind
The Catalyst
“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?” The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.