The Catalog Book Intl

The Catalog Book INTL

Catalogs, direct mail, and e-commerce websites are selling more products than ever before--more than $120 billion in sales annually. How can designers make their catalogs stand out from all the many, many others out there? "The Catalog Book" showcases an incredible selection of outstanding and innovative catalogs, direct mail pieces, and e-commerce sites that lead the pack in successfully projecting a brand image and selling merchandise. Full-color pictures plus brief, insightful commentary tell the story of great design and great marketing. Whether the client is selling electronics or earrings, sportswear or salami, "The Catalog" "Book" is the complete guide to creating cutting-edge catalogs that make a compelling statement to the consumer. * A must-have for designers who want to move merchandise and build brand image * The latest, most innovative catalogs, direct mail pieces, and e-commerce websites * Full-color pictures plus insightful commentary from a direct-mail expert

International Book Publishing: An Encyclopedia

First Published in 1996. This encyclopedia is unique in several ways. As the first international reference source on publishing, it is a pioneering venture. Our aim is to provide comprehensive discussion and analysis of key subjects relating to books and publishing worldwide. The sixty-four essays included here feature not only factual and statistical information about the topic, but also analysis and evaluation of those facts and figures. The chapters are significantly more comprehensive than those typically found in an encyclopedia.

International Congress on the Prevention and Repression of Crime, Including Penal and Reformatory Treatment