The Carlsberg Story
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The Carlsberg Story
This book offers a comprehensive business history of one of the largest global brewing companies. By combining industrial history with insights from corporate management and strategy, it reveals the success story of a family-owned company that has achieved a market-leading position worldwide. The author provides deep insights into the founding of the modern Danish brewery by J.C. Jacobsen Carlsberg in 1847, the company’s subsequent rapid success, the relationship between brewing and science, and the importance of the Danish scientist H.C. Ørsted in establishing this relationship. Readers will also learn about the founder’s son, Carl Jacobsen, and the tensions between him and his father; the establishment of the Carlsberg Foundation in 1876; and the transfer of J.C. Jacobsen’s breweries to the foundation in 1888, which makes it likely the oldest managing foundation in Europe. Further chapters cover business agreements concerning the Danish beer market in the 20th century, the relations with Tuborg Ltd., the period of occupation in 1940-45, and how Carlsberg finally merged with - but in reality took over -Tuborg in 1970 and missed out on international business opportunities in the 1980s and 1990s. It also examines why Carlsberg has pursued an aggressive expansion strategy since 2000, e.g. by taking over its competitor Scottish and Newcastle together with Heineken in 2008, and has now become the third largest brewery in the world. This book is a must-read for anyone interested in the history of brewing and the success factors of one of the leading global breweries.
A Castration Story from the Tebtunis Temple Library
Author: Rana Sérida
language: en
Publisher: Museum Tusculanum Press
Release Date: 2016-05-01
This volume presents the first edition of a hitherto unattested narrative from the Tebtunis temple library (1st-2nd century AD). The story seems to have formed part of the so-called Inaros Cycle; it is set in the reign of king Necho I (672-664 BC), who is mainly known for his rebellion against the Assyrians, and also mentions general Anosis. The text makes repeated mention of the castration of an individual, who is made into a eunuch. Rana Sérida holds a PhD in Egyptology from the University of Copenhagen, where she is currently a postdoctoral research fellow. Her research focuses on Egyptian literary texts, particularly their utilization as markers of a collective identity.
The Petese Stories II (P. Petese II)
This volume six of the Carlsberg Papyri series contains the edition of a new manuscript with Petese Stories from the Tebtunis temple library, dating to the period around 100 AD. The Petese Stories is a compilation of seventy stories about the virtues and vices of women. The numerous stories were compiled on the orders of the prophet Petese of Heliopolis that they may serve as a literary testament by which he would be remembered. Petese was, according to literary tradition, Plato's Egyptian instructor in astrology. The composition seems to have been modeled on the fundamental Myth of the Sun's Eye. The overall structural pattern of the text is very similar to the Arabian Nights; a frame story forms the introduction as well as the fabric into which the long series of shorter tales are woven. Among the stories preserved in the new manuscript one is particularly remarkable in that it is known from a translation by Herodotus, the so-called Pheros Story.