The Business Style Handbook Second Edition An A To Z Guide For Effective Writing On The Job

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The Business Style Handbook, Second Edition: An A-to-Z Guide for Effective Writing on the Job

Author: Helen Cunningham
language: en
Publisher: McGraw Hill Professional
Release Date: 2012-10-26
Revised and updated for the newest digital platforms—the classic guide to business writing style and protocols While retaining all the valuable information that has made The Business Style Handbook a modern classic, the second edition provides new words, phrases and guidance to help you express yourself clearly, confidently and correctly on any digital platform. New to this edition: Updated A-to-Z section with 250 new entries Best practices for email in a world of portable devices Insights from communications executives at global companies Praise for The Business Style Handbook “This may be the handiest and clearest book of tips on basic business writing I’ve read in a long time.” —Pam Robinson, cofounder, the American Copy Editors Society “An excellent primer on how to communicate effectively in a business setting.” —Michael Barry, vice president, media relations, Insurance Information Institute “This book is especially helpful for people when English is their second language. I recommend it to all my business classes.” —Elizabeth Xu, Ph.D., author, executive mentor and leadership class instructor, Stanford University “You never want poor writing to get in the way of what you’re saying. . . . This style guide is a valuable resource to help ensure that the quality of your writing differentiates you.” —Bart Mosley, principal and chief investment officer, Alprion Capital Management LP
The Business Style Handbook, Second Edition: An A-to-Z Guide for Effective Writing on the Job

Author: Helen Cunningham
language: en
Publisher: McGraw Hill Professional
Release Date: 2012-10-23
Revised and updated for today's increasingly connected business world, The Business Style Handbook, 2e, provides readers with up-to-date and offering best practices for writing quickly and effectively
英文E-mail寫作溝通的第一本書

國人與國際人士的交流及合作日益頻繁,兩岸國際化的程度不斷提高,加上E-mail已經成為極重要的溝通工具,因此大家以英文寫作來溝通的場合日漸增多,本書就是有鑑於這些趨勢而作。 作者長期旅美,深入美國社會。各單元皆以實例說明,清晰明瞭,親切實用。本書共分為三大篇: 一、書面溝通基礎:教你從書信格式與溝通心理開始下手,從有創意的開場和結尾讓人印象深刻,再學習如何運用文字溝通的藝術、用字遣詞的技巧,達到萬無一失的溝通態度。 二、公務書信體例:銷售信原來也可以充滿藝術,深得人心的回信手法,讓你迅速掌握商機;窒礙難行的催收帳款心理學,讓你一信搞定。報告與通告如何寫?教你如何精準傳達合邏輯。 三、謀識寫作體例:最實用的謀職履歷,職涯履歷要件、難以下筆的自傳與求職函件──求職與應徵函、推薦函、謝函與接受婉謝函;提升寫信專業度,贏在職場起跑點。