The Backbone Of Surprise Is Fusing Speed With Secrecy
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What You Can Learn From Military Principles
Author: Virender Kapoor
language: en
Publisher: Bloomsbury Publishing
Release Date: 2017-02-15
San Tzu's classic The Art of War written circa 500 B.C. discusses broad eternal truths concerning military and political philosophy. These were well adapted by military and business strategists. While Sun Tzu looks at fundamentals, this book examines the principles which define military methods to accomplish an operational task or attain a strategic intent. There is much more one can learn from these hands on military practices which are at the heart of any military campaign. Almost all modern management principles therefore are a derivative of such military operational practices, tried and tested in different cultures, locations and circumstances. These evolved and have undergone change over the years according to the changing environment. The author explores each of these principles and examines their 'core value' that can be applied across a broad spectrum of situations in our daily lives and in business methods. The content is a blend of contemporary history, Science and Technology, Management, Psychology, IT, Leadership, Motivation, HRM, Economics, Military History, Strategy and Geopolitics, International Relations, Diplomacy and Political Science.
Pow! Right Between the Eyes
Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares?" and a "Holy cow!" Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In today’s information economy, it doesn’t matter how many people you reach, but how much attention they pay. And the best way to get attention is with the powerful, but largely misunderstood, element of surprise. Pow! Enter Andy Nulman with the art of surprise marketing. An explosive new outlook, surprise marketing solidifies the bond between you and your customers like nothing else, and keeps them coming back for more by providing a continuous flow of what they never expected. Pow! Right Between the Eyes reveals the secrets, theories, and tactics of surprise marketing, and wields outrageous real-world examples (and even more outrageous tools like "The Lubricant to Yes" and "Euphoric Shock") to help expand the boundaries of the extreme and create a bigger bang for bigger profits. On his quest to unlock the secret of why some things knock your socks off and others put you to sleep, Nulman shares insights from director Alfred Hitchcock, designer Philippe Starck, playwright David Mamet, Family Guy creator Seth McFarlane, Harvard psychologists, songwriters, bloggers, and even the inventor of Pirate Booty snack chips. And he shows how today’s smartest companies are winning big with surprises stories like: • How Oprah’s shocking announcement that "Everybody gets a car!" sent her Web site traffic up 800% and helped the Pontiac G6 outsell its competitors by 20% • How Target earns $7 billion a year in free publicity with stunts like a floating temporary store in New York’s Hudson River or putting on a vertical fashion show where acrobat models walked down the side of Rockefeller Center • How Bear Naked Granola reversed the trick-or-treat tradition by sending costumed street teams door-to-door to give away granola samples on Halloween Andy Nulman is a wildly-successful businessman and even wilder public speaker who first learned the power of surprise working with Jay Leno, Jerry Seinfeld, Jim Carrey, and many other comedians as the cofounder and CEO of the Just For Laughs Festival, the world’s largest comedy event. His book shares hilarious and effective surprise promotions that he himself dreamed up for the event and in his current position as cofounder, President, and CMO of Airborne Mobile, which brings brands like Maxim, Family Guy, and the NFL to the mobile media world. Don’t forget to read the book’s two forewords by the legendary John Cleese and CBS Late Late Show host Craig Ferguson. Surprising choices for a business book? Well...what did you expect?
Quotes: The Famous and Not so Famous
Author: Terence M. Dorn Ph.D.
language: en
Publisher: Page Publishing Inc
Release Date: 2021-11-24
The accumulation of the following quotes began when I served the Army chief of staff as a speechwriter and is a result of encouragement that my father provided to me every day of our lives together. This is a very small slice of the wisdom of the ages uttered by the more famous and not-so-famous people of their respective time periods. Much of that wisdom uttered decades and even hundreds of years ago are still as relevant today as they were when they were uttered. The times may change, but people don’t.