The Artificial Intelligence Imperative
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The Artificial Intelligence Imperative
Author: Anastassia Lauterbach
language: en
Publisher: Bloomsbury Publishing USA
Release Date: 2018-04-12
This practical guide to artificial intelligence and its impact on industry dispels common myths and calls for cross-sector, collaborative leadership for the responsible design and embedding of AI in the daily work of businesses and oversight by boards. Artificial intelligence has arrived, and it's coming to a business near you. The disruptive impact of AI on the global economy—from health care to energy, financial services to agriculture, and defense to media—is enormous. Technology literacy is a must for traditional businesses, their boards, policy makers, and governance professionals. This is the first book to explain where AI comes from, why it has emerged as one of the most powerful forces in mergers and acquisitions and research and development, and what companies need to do to implement it successfully. It equips business leaders with a practical roadmap for competing and even thriving in the face of the coming AI revolution. The authors analyze competitive trends, provide industry and governance examples, and explain interactions between AI and other digital technologies, such as blockchain, cybersecurity, and the Internet of Things. At the same time, AI experts will learn how their research and products can increase the competitiveness of their businesses, and corporate boards will come away with a thorough knowledge of the AI governance, ethics, and risk questions to ask.
The AI Imperative
In "The AI Imperative: How Artificial Intelligence is Shaping Our Future," readers embark on a compelling journey through the evolving landscape of artificial intelligence and its profound impact on the world. This insightful book delves deep into the dawn of AI, tracing its roots from theoretical beginnings to its current pivotal role in driving innovation across various sectors. With a clear, engaging narrative, the book explores the integration of AI in modern life, revealing how these technologies are reshaping industries, from healthcare and education to finance and beyond. As the narrative unfolds, "The AI Imperative" tackles the complex ethical and governance challenges posed by AI, advocating for responsible development and deployment. It presents a balanced analysis of the potential risks and rewards, emphasizing the importance of transparency, accountability, and international cooperation in navigating the AI landscape. Looking toward the horizon, the book envisions the future of AI technology, discussing groundbreaking advancements and the potential for AI to transcend current limitations. It calls for a proactive approach in preparing for an AI-driven future, highlighting the role of education, workforce development, and public policy in ensuring that AI enhances human capabilities and promotes societal well-being. "The AI Imperative" is not just a book about technology; it's a roadmap for harnessing AI's potential responsibly and ethically. It serves as an essential guide for policymakers, technologists, business leaders, and anyone interested in understanding the monumental impact of AI on our future. Through its pages, readers are invited to reflect on the role they play in shaping an AI-driven world that is equitable, sustainable, and aligned with the broader goals of humanity.
The AI Marketing Canvas
Author: Raj Venkatesan
language: en
Publisher: Stanford University Press
Release Date: 2021-05-18
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.