The Art Of The App Store

The Art of the App Store

A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share... to name a few. Coverage includes: Setting Your Goals, Costs, and Expectations Researching the App Store Market Knowing Your Customer Plotting the Stages of Development Guidelines and Expectations for Developing Your App Creating Free and Freemium Apps Creating Paid and Premium Apps Adopting Apple's Approach Riding the Social Networking Wave Feedback, Maintaining, and Scaling Open the vault to App Store success with this indispensable guide!

The Tao Te Ching of Lao Tzu

The Tao te Ching of Lao Tzu is one of the most widely read and deeply cherished books in the world, a work many consider the wisest book ever written. In his introduction, translator Brian Browne Walker says, "It is less a book than a living, breathing angel." In his new translation, Walker stays close to the direct literal accuracy of the Chinese characters while producing a modern, exceptionally clear version that has the ring and voice of Lao Tzu, a man who may or may not have been a single individual. "I have come to think of Lao Tzu less as a man who once lived," Walker writes, "and more as a song that plays, eternal and abiding."

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