The Art Of Decision Making How We Move From Indecision To Smart Choices Kitap
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The Art of Decision Making
Author: Joseph Bikart
language: en
Publisher: Watkins Media Limited
Release Date: 2019-07-09
Drawing insights from philosophy, psychology, literature, and theology, a longtime executive business coach explores how and why we make the decisions we do What is it that makes some of us better—or worse—than others at committing to a choice? What are the forces that hold us back, and how can we successfully overcome them? Every facet of our lives depends on the decisions we make. Yet, how often do we pause to reflect on our ability to make the best and smartest choices? The key is how we confront and refine the decision-making process. Here, Joseph Bikart explores the intricacies of decision making, challenging us to understand why we make the choices we do. He explores how the true power of decisions, especially the toughest among them, help us to face our fears and may in turn change how we think about ourselves. Breaking his study into four clear parts and short practical essays, Bikart presents a lively and compelling exploration of the process of decision making. He covers: • Indecision, Indecision: What makes us indecisive? What holds us back and why? • Where Art Thou?: How and where we get stuck and the importance of relaxing one's grip. • The Momentum of Decisiveness: Keeping our focus and proactivity. • The Deciding Mind: Making our smartest choices. Drawing from such different fields as philosophy, psychology, neurology, literature, art history and theology, The Art of Decision Making takes us on a journey from the depths of procrastination to the elation of decision making. Presenting a fresh perspective on what to do at the proverbial fork in the road, Bikart's unique philosophy is insightful, thought provoking, and potentially life-changing.
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Buyology
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.