The Architecture Portfolio Guidebook
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The Architecture Portfolio Guidebook
The Architecture Portfolio Guidebook shows you how to make portfolios for both academic and professional needs to provide reviewers exactly what they are looking for. In school, architecture curricula nurture the knowledge and skills to develop design work to varying levels of presentation. In the profession, those skills are further developed and applied in the creation of the built environment. In both contexts, a portfolio is a core component for admission and advancement. This book provides key strategies to: • develop an understanding of the unique needs of professional and academic organizations; • identify applicants’ key differentiators; • highlight how applicants present themselves in their portfolios to address institutional needs; • create successful reinforcing documentation; • communicate using portfolios. Rather than proposing generic solutions, this book details the successful practices for portfolio creation by addressing portfolio creation academically and professionally. Supporting insights and examples from leading academics and architects from around the world reinforce the themes presented in this guidebook. An ideal read for students and professionals of architecture, landscape architecture, interior design, and urban design, looking to advance their studies and careers.
Green Building
Author: Michael Bauer
language: en
Publisher: Springer Science & Business Media
Release Date: 2009-12-03
An important consideration for energy-efficient buildings is their primary energy requirements over the entire life cycle. How to determine this? What integrative factors influence the performance of a healthy and sustainable building? This, while it may be important for clients and architects to know, is frequently not very transparent. This book has been written to assist with clarifying target criteria and expanding horizons when it comes to ecological buildings. It is meant as a handbook and source of reference for clients, architects, planners and building operators, to provide them with pertinent information about their design, construction and operation: how to do this in the most energy-efficient and economical manner? Also, there is feedback and documentation about prominent buildings like the Hamburg Dockland or the Landesbank Baden-Wuerttemberg in Stuttgart. They provide excellent architectural examples for detailed construction and design solutions. Further, there are insightful interviews with architects and clients about many important buildings, which help turn this book into an integrated source of reference for sustainable architecture. - A Guideline for Planning, Construction and Operation of sustainable Buildings - A source of reference for clients, architects, planners and building operators - Innovative architectural examples with sustainable concepts and design
Brand Portfolio Strategy
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.