The Affiliate Program
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Affiliate Program Management
Author: Evgenii Prussakov
language: en
Publisher: John Wiley & Sons
Release Date: 2011-03-31
Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.
Successful Affiliate Marketing for Merchants
Affiliate marketing has become a buzzword among Web marketers today. Since payment is based on performance, the cost of affiliate marketing is far less than any other online marketing vehicle. If you're an online business, it is estimated that the cost of acquiring a new customer on the Net can range from 75 to as much as 200 per person. Affiliate Marketing can solve this problem with little or no out-of-pocket costs. It can be done by anyone with a Web site with attractive content or any business with goods and services to sell, no matter how small the business is. This book will show anyone c.
Affiliate Marketing
Industry-related statistics show that affiliate marketing has an important place in business strategies. As a method of online advertising, affiliate marketing has the power to influence people and drive sales, which directly reflects company revenue. Within this course, you will learn what affiliate marketing is and about the roles you can take to become a part of affiliate marketing.