Textpattern Solutions
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Textpattern Solutions
Textpattern is a powerful, PHP-based content management system that allows you to build pretty much any kind of data-driven website quickly and easily. It is very popular among designers and developers alike, and has an active community of users. Sound good? Well, you're in luck—this book shows you how to use every aspect of Textpattern to a professional standard. Textpattern (and this book) appeals to two main groups of people: Firstly, the web designer who has mastered the fundamentals of XHTML and CSS and wants to create sites that have fresh and dynamically changing information, but is not familiar with server-side coding and databases. Never fear—Textpattern enables you to integrate your XHTML knowledge, inserting dynamic aspects into your already solid site design. Secondly, PHP developers who are looking for a content management system upon which to build additional functionality and want a hand with the design aspects of their site. Again, Textpattern fills in those holes. The book leaves no stone unturned. It starts by introducing you to Textpattern and guiding you through its very simple installation process. After the core features of the administrative interface are explored, the book dives into building sites with TXP, using CSS, articles, forms, pages, and more to create fully customized templates. Development follows next, looking at installing plugins and building your own custom plugins to further enhance your Textpattern-based site. The book concludes with several case studies to provide ideas and inspiration, including a weblog, an e-commerce site, and an online review directory.
Blog Design Solutions
Blogging has moved rapidly from being a craze to become a core feature of the Internet—from individuals sharing their thoughts with the world via online diaries, through fans talking about their favorite sports teams or music, right up to serious business minds discussing industry futures. And that includes you, right? If you haven't got a blog already, you want to start one, and want to find out how. If you have already got one, you want to know how to customize it, and make it look cooler than everybody elses. In either case, this is the ideal book for you. In this book, a team of renowned web designers take you through the ins and outs of putting together great blogs. They waste no time harking on about the philosophy of blogs, or the community behind them. Instead, they get straight to the practical details, showing how to set up a basic blog in some of the world's most popular blogging engines Movable Type, ExpressionEngine, WordPress, and Textpattern. With your blog set up, they then show you how to build great looking, usable layouts for your blog. The last chapter even shows you how to build your very own PHP/MySQL-based blog engine! With this book in hand, you'll have found your way to blog heaven in no time!
Web Design and Marketing Solutions for Business Websites
The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, and accessibility. This book covers the fundamental aspects of building a website that works for the company, not against it. It covers the essentials of strong copywriting, and then dedicates several chapters to designing user-centric About, Products and Services, and Support sections. Your visitors come to your site because they are interested in your business and are therefore potential customers. This book covers taking advantage of that traffic by expanding the company's story through a corporate blog and using testimonials, case studies, and other third-party validation to reinforce the marketing message. With this knowledge, you will be able to create and maintain a highly professional, polished business site. While a pleasing website is essential for any modern business, creating it is only a small piece of the online strategy. This book also discusses search engine optimization, using e-mail and RSS to communicate with customers and prospects, and advertising the corporate domain with paid search placement, online banners, text links, and more. The primary theme is using your corporate website to market the business effectively, from designing intelligent product pages to writing compelling e-mail newsletters. This book explores those ideas and offers compelling advice on how to take full advantage of the Web as a marketing medium.