Tecno Spark 5 Pro
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China-Focused Cases
This book is the first anthology compiled in English by the CEIBS Case Center to promote China-focused cases worldwide. Included are ten of twenty six award-winning cases from the Global Contest for the Best China-Focused Cases during 2015 to 2017: these works exemplify the quality of effective business cases and share stories of China to the world. Each of the ten cases has a defining feature. Some cases, with a focus on user demand, analyze how companies build their core competence (e.g., Haidilao Hot-Pot and OnePlus Mobile Phone), while others present an array of business innovations in the era of new retail, e-commerce, and the sharing economy (e.g., SF Express, Jinhuobao, ofo, FamilyMart, and Handu Apparel). Some describe Chinese companies’ operations in the overseas market (e.g., Huawei and TECNO), and others depict how foreign companies adapt to the Chinese market in a unique way (e.g., Starbucks). These cases were drawn from Chinese and overseas business schools. The book helps bridge the gap between the world management community’s interest in China and the limited availability of China-focused management cases. We hope this collection of select cases will prove valuable and informative for our readers.
Marketing Communication in African Languages
This edited volume considers the use of African languages for marketing communication. The importance of an indigenous language stems from its benefits, which include increased comprehension and a sense of resonance among the target audience, which makes it more memorable as opposed to foreign languages. Chapters in the book variously examine African traditional advertising and marketing; popular culture as a channel for advertising and marketing; political communication, advertising and marketing; commercials and public relations in African languages; as well as branding, corporate and public communication in African languages. The use of African languages for marketing communication is considered on the traditional mass media and the digital media. Readers will gain a lot of insights into the theory and practice of marketing communication in African languages.
Pro Go
Best-selling author Adam Freeman explains how to get the most from Go, starting from the basics and building up to the most advanced and sophisticated features. You will learn how Go builds on a simple and consistent type system to create a comprehensive and productive development experience that produces fast and robust applications that run across platforms. Go, also known as Golang, is the concise and efficient programming language designed by Google for creating high-performance, cross-platform applications. Go combines strong static types with simple syntax and a comprehensive standard library to increase programmer productivity, while still supporting features such as concurrent/parallel programming. Each topic is covered in a clear, concise, no-nonsense approach that is packed with the details you need to learn to be truly effective. Chapters include common problems and how to avoid them. What You Will Learn Gain a solid understanding of the Go language and tools Gain in-depth knowledge of the Go standard library Use Go for concurrent/parallel tasks Use Go for client- and server-side development Who This Book Is For Experienced developers who want to use Go to create applications