Technology Experience Examples
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Positive Technology: Designing E-experiences for Positive Change
Author: Andrea Gaggioli
language: en
Publisher: Frontiers Media SA
Release Date: 2019-09-23
In recent years, there has been a growing interest in the potential role that digital technologies can play in promoting well-being. Smartphones, wearable devices, virtual/augmented reality, social media, and the internet provide a wealth of useful tools and resources to support psychological interventions that facilitate positive emotions, resilience, personal growth, creativity, and social connectedness. Understanding the full extent of this potential, however, requires an interdisciplinary approach that integrates the scientific principles of well-being into the design of e-experiences that foster positive change. This book provides an overview of recent advances and future challenges in Positive Technology, an emergent field within human-computer interaction that seeks to understand how interactive technologies can be used in evidence-based well-being interventions. Its focus of analysis is two-fold: at the theoretical level, Positive Technology aims to develop conceptual frameworks and models for understanding how computers can be effectively used to help individuals achieve greater well-being. At the methodological and applied level, Positive Technology is concerned with the design, development, and validation of digital experiences that promote positive change through pleasure, flow, meaning, competence, and positive relationships.
Emotions in Technology Design: From Experience to Ethics
Understanding emotions is becoming ever more valuable in design, both in terms of what people prefer as well as in relation to how they behave in relation to it. Approaches to conceptualising emotions in technology design, how emotions can be operationalised and how they can be measured are paramount to ascertaining the core principles of design. Emotions in Technology Design: From Experience to Ethics provides a multi-dimensional approach to studying, designing and comprehending emotions in design. It presents emotions as understood through basic human-technology research, applied design practice, culture and aesthetics, ethical approaches to emotional design, and ethics as a cultural framework for emotions in design experience. Core elements running through the book are: cognitive science – cognitive-affective theories of emotions (i.e., Appraisal); culture – the ways in which our minds are trained to recognise, respond to and influence design; and ethics – a deep cultural framework of interpretations of good versus evil. This ethical understanding brings culture and cognition together to form genuine emotional experience. This book is essential reading for designers, technology developers, HCI and cognitive science scholars, educators and students (at both undergraduate and graduate levels) in terms of emotional design methods and tools, systematic measurement of emotion in design experience, cultural theory underpinning how emotions operate in the production and interaction of design, and how ethics influence basic (primal) and higher level emotional reactions. The broader scope equips design practitioners, developers and scholars with that ‘something more’ in terms of understanding how emotional experience of technology can be positioned in relation to cultural discourse and ethics.
Own Your B2B CX
The B2B market is constantly changing. Customer expectations are increasing, competition is intensifying and technologies are evolving at an accelerated pace. In this context, businesses that want to thrive need to focus on delivering an exceptional customer experience (CX). Or what is CX B2B? CX B2B is the sum of all the experiences that a B2B customer has with a company, from the first time he or she contacts him or her. Includes all contact points, from the site of the company at hand or to the customer. Why is CX B2B important? Uma CX B2B exceptional can achieve different benefits for companies, such as: Increase in customer retention: Satisfied customers are more likely to stay with the company. Increase in receipt: Customers who have a good experience with the company tend to enjoy it more. Improved business reputation: A good reputation can attract new customers and increase the loyalty of existing customers. Increased productivity of functions: Functions that are engaged to provide a good customer experience are more productive. How to create an exceptional B2B CX There are different ways to create an exceptional B2B CX. Some important things to say: Understanding your customers: It is important to understand the needs and expectations of your customers to be able to offer a personalized experience. Offer exceptional customer service: Customer service is one of two most important contact points in the customer's day. It is important to offer quick, efficient and friendly service. Create an easy and efficient purchasing process: The purchasing process should be as easy and efficient as possible for the customer. Offer relevant and useful content: The content you offer to your customers must be relevant to their needs and useful for your business. Personalize the customer experience: Customers hope that companies offer a personalized experience. You can personalize your customer experience using data and insights about your customers.