Technology Acceptance In The Context Of Digital Transformation
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Technology Acceptance in the Context of Digital Transformation
The widespread diffusion of digital, connected objects such as smartphones or tablets as well as the increasing integration of computing and connectivity capabilities into everyday artifacts like TVs and cars have significantly changed individual behavior in recent decades: it has become the norm to interact with technology and to be connected with online resources regardless of time and place. Social interactions have increasingly become intertwined with technology, making it almost impossible to fully participate in everyday life activities without IT. As a final example, with the integration of network connectivity, digital technologies, products, and services are not used in isolation anymore, but working together as assemblages, thereby expanding the range of what they and their users can do. Overall, we have witnessed that IT has become deeply socially embedded in everyday life and routines. Understanding individual behavior has a long tradition in information systems research. However, given the fundamental changes in recent years related to technology use, it is questionable whether traditional models and theories are still applicable in the digital age. The goal of this dissertation is to address respective shortcomings. As a first step, a comprehensive review of the literature on digital transformation is performed for a better understanding of this phenomenon surrounding the changes we have witnessed regarding individual behavior. Afterwards, new concepts to explain and measure individual behavior and expectations related to connected objects are developed and examined. Furthermore, as the topic of connected objects is closely connected to the concept of personalization, a design study is performed that 1) provides an artifact to handle the efficiency-personalization trade-off in the provision of firm offerings and 2) illustrates how personalization influences the user perceptions of respective products and services. Based on the findings, a framework for the study of connected objects is synthesized and presented. Overall, the findings of this dissertation have relevant implications for research and practice in the fields of technology acceptance, digital life, and digital transformation.
Perspectives on Digital Transformation in Contemporary Business
In today's society, the proliferation of digitization, digitalization, and digital transformation have played a significant role in reshaping society and business, in both public and private sectors. The advancement of intelligent systems has enabled organizations to streamline processes, increase efficiency, and broaden their reach. The adoption of Industry 4.0 technologies has hastened this transformation, resulting in unprecedented opportunities for growth and innovation. In today's hyperconnected world, businesses from a wide range of industries have used these technologies to improve operations, personalize customer experiences, and gain a competitive advantage. However, as technology evolves, it is not without challenges. These challenges must be addressed and mitigated before they escalate, as they can have serious economic, social, and technological consequences for individuals, businesses, governments, and society as a whole. Perspectives on Digital Transformation in Contemporary Business is an essential resource for navigating the complex landscape of digital transformation in business. The book delves into the evolution, trends, and challenges of digitalization, providing invaluable insights into key thematic areas such as the digital economy, digital education, digital entrepreneurship, and digital ethics. This book covers topics such as entrepreneurship, healthcare technology, and supply chains, and is a useful resource for business owners, policymakers, educators, researchers, technology professionals, and academicians.
Proceedings of the 11th International Conference on Emerging Challenges: Smart Business and Digital Economy 2023 (ICECH 2023)
Author: Nguyen Danh Nguyen
language: en
Publisher: Springer Nature
Release Date: 2024-02-03
This is an open access book. Hanoi University of Science and Technology – School of Economics and Management, University of Economics Ho Chi Minh City, University of Economics and Business - Vietnam National University, Hanoi, National Economics University – Faculty of Business and Management, The University of Danang – University of Economics, Vietnam National University – International School, Foreign Trade University, University of Hertfordshire (UK), AVSE Global (France) and PPM School of Management (Indonesia) will organize The 11th International Conference on Emerging Challenges: Smart Business and Digital Economy, Vietnam on November 3-4, 2023. We would like to invite you to be a part of the ICECH2023 and submit your research papers for presentation consideration. The aim of ICECH2023 is to provide a forum for academics and professionals to share research findings, experiences and knowledge for adaptation and business strategy in a post-Covid as well as various uncertainties and complexities in the world in the Asia-Pacific region. We welcome the submissions in Economics, Business, Innovation Management, and Business Law.