Talk Radio Battles
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Radio Wars
During the Cold War, radio broadcasting played an important role in the ideological confrontation between East and West. As archival documents gathered in this volume reveal, radio broadcasting was among the most pressing concerns of contemporary information agencies. These broadcasts could penetrate the Iron Curtain and directly address the ‘enemy’. Radio was equally important in keeping sustained levels of support among the home public and the public of friendly nations. In the early Cold War in particular, listeners in the West had to be persuaded of the need for higher defence spending levels and a policy of containment. Later, even if other media – and in particular television – had become more important, radio continued to be used widely. The chapters gathered here investigate both the institutional history of the radio broadcasting corporations in the East and in the West, and their relationship with other propaganda agencies of the time. They examine the ‘off-air’ politics of radio broadcasting, from the choice of theme to the selection of speakers, singers and music pieces. The key issue tackled by contributors is the problem of measuring the impact of, and qualifying the success of, information policies and propaganda programmes produced during the Cultural Cold War. This book was originally published as a special issue of Cold War History.
Music Format Battles
Music Format Battles explores the high-stakes world of radio broadcasting, revealing the strategic decisions behind music format selection and marketing. Delving into the competition between formats like Top 40, country, and classic rock, the book highlights how stations strive to capture audience loyalty. It examines the reasons behind format flips, driven by economic pressures and demographic shifts, and emphasizes the profound influence of audience preferences on programming choices. Did you know the rise and fall of disco significantly impacted radio formats? Also, the book argues that radio's survival hinges on gauging audience tastes and adapting to competitive pressures. The book traces radio's evolution, from early days to the digital era, explaining key concepts like Nielsen Audio ratings and dayparts. Through industry reports, audience surveys, and interviews, the book presents a nuanced understanding of radio broadcasting. It progresses logically, introducing fundamental concepts before diving into case studies of format changes and audience influence. By connecting marketing, sociology, and media studies, Music Format Battles offers practical guidelines for radio programmers and anyone interested in the radio industry.
Talk Radio’s America
Author: Brian Rosenwald
language: en
Publisher: Harvard University Press
Release Date: 2019-08-13
The cocreator of the Washington Post’s “Made by History” blog reveals how the rise of conservative talk radio gave us a Republican Party incapable of governing and paved the way for Donald Trump. America’s long road to the Trump presidency began on August 1, 1988, when, desperate for content to save AM radio, top media executives stumbled on a new format that would turn the political world upside down. They little imagined that in the coming years their brainchild would polarize the country and make it nearly impossible to govern. Rush Limbaugh, an enormously talented former disc jockey—opinionated, brash, and unapologetically conservative—pioneered a pathbreaking infotainment program that captured the hearts of an audience no media executive knew existed. Limbaugh’s listeners yearned for a champion to punch back against those maligning their values. Within a decade, this format would grow from fifty-nine stations to over one thousand, keeping millions of Americans company as they commuted, worked, and shouted back at their radios. The concept pioneered by Limbaugh was quickly copied by cable news and digital media. Radio hosts form a deep bond with their audience, which gives them enormous political power. Unlike elected representatives, however, they must entertain their audience or watch their ratings fall. Talk radio boosted the Republican agenda in the 1990s, but two decades later, escalation in the battle for the airwaves pushed hosts toward ever more conservative, outrageous, and hyperbolic content. Donald Trump borrowed conservative radio hosts’ playbook and gave Republican base voters the kind of pugnacious candidate they had been demanding for decades. By 2016, a political force no one intended to create had completely transformed American politics.