Table For Two In Japanese
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Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, . Together, these books provide a comprehensive picture of the changing Asian marketing landscape.
My Japanese Table
Bestselling author and food writer Debra Samuels uses her unique skills and deep love of Japan to make the cuisine of her adopted country attainable in My Japanese Table. Bringing a wealth of experience and a great passion for Japanese cooking to the table, Debra introduces the aesthetics and quality food that are the hallmarks of Japanese cuisine. She learned through her years in Japan that true Japanese homestyle dishes are easy to prepare once you master a few basic techniques. And now that authentic Japanese ingredients are available in most supermarkets, Japanese food has become far more accessible than ever before. The recipes in this Japanese cookbook, the result of decades spent teaching and preparing homestyle Japanese dishes, include familiar favorites like Hand-Rolled Sushi and classic Miso Soup and less familiar but equally welcome dishes such as Lobster Rolls with Wasabi Mayonnaise and Fried Pork Cutlets. There is also a chapter on the increasingly popular bento lunch boxes, along with a wonderful selection of desserts, including the delectable Mochi Dumplings with Strawberries. All of the recipes come with stories and cooking tips to help bring the sights, aromas and tastes of Japan into your kitchen at home. This Japanese cookbook includes chapters on: Basic recipes Sushi Snacks and appetizers Soups and salads Rice and noodles Meat and poultry Fish and seafood Vegetable and tofu dishes Bento Desserts and drinks
Japanese Cooking with Kids
Kid-friendly Japanese meals you can make together and get everyone to enjoy eating healthier! Japanese Cooking with Kids is the perfect way for you and your kids to learn about Japanese cooking while having fun in the kitchen — and to get them excited about eating healthy meals. Some of these dishes may even become their new favorites! These 50 kid-tested recipes for ages 8 to 14 get "two thumbs up" and empty plates every time. They include: Ever-popular Rice Dishes like Onigiri Rice Balls, Sushi Rice in Tofu Pockets and Chicken and Egg Rice Bowls Flavors from the Sea including Japanese Seaweed Sprinkles on Popcorn and Tuna Salad Sushi Rolls Classic Japanese Favorites like steamed Gyoza Potstickers and Miso Ramen Noodle Soup Cute Bento Lunch Boxes with Octopus-shaped Hot Dogs and delicious Japanese-style Fried Chicken Delicious Desserts and Drinks like Strawberry Soy Milk, Glazed Mochi Balls and Green Tea Matcha Tea Cakes And so much more! Each chapter in this book contains a fun, hands-on activity like counting to 10 in Japanese while washing your hands, growing your own green onions or making your own chopstick rests! In addition to preparing delicious Japanese recipes, kids will learn the basic principles of Japanese cuisine — eating foods that are in season, and only eating until you feel 80% full—to help you live a healthier life. Japanese Cooking with Kids will give you and your family a whole new perspective on food and eating—the Japanese way!