Swot Analysis Of Zara
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Zara, from Spain to the big wide world. Company analysis, markets and competition
Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: Inditex is one of the largest fashion companies in the world and owns eight different store formats: ZARA, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, ZARA Home and Uterqüe – with over 6249 stores in 86 markets. This Assignment deals with ZARA, which is the most important and profitable subsidiary of Inditex. One main reason for ZARA ́s success is the company’s right marketing strategy, which is based on defining and analyzing a certain target market. This assignment serves to define and to analyze ZARA ́s market from a global point of view. After a short introduction into the topic the company is presented in chapter 2 in-cluding the facts, figures, goals and objectives of ZARA. Chapter 3 concerns the external and the internal analysis of ZARA -using the theo-retical approaches PEST- and SWOT-Analysis. These analyzing techniques are necessary in order to obtain detailed information about the company, which is a prerequisite for the subsequent definition and analysis of the market presented in chapter 4. Chapter 4 deals with the market and the competitors. The analysis and definition of the market are based on facts and figures concerning the market segmentation, target customers, competitors and ZARA’s strategy. The conclusion is presented in chapter 5, along with a personal, critical statement and the outlook on future studies.
Advances in Performance Management and Measurement for Industrial Applications and Emerging Domains
Author: Massimiliano Maria Schiraldi
language: en
Publisher: Springer Nature
Release Date: 2024-10-09
This book is a compilation of the papers presented at the COPERMAN 2023 conference, a meeting that bridges the gap between academia and industry in the field of performance management. This international conference brought together scientists and engineers from around the world to discuss and address many themes related to performance management, including the development of new methods and systems for performance measurement and management, the evaluation of human performance in various industrial contexts (including modern Industry 4.0 factory environments), and methodologies for business deployment. The book is for academics, graduate students, researchers, and industrial practitioners working in performance management. Its comprehensive coverage of diverse topics and cutting-edge research will provide readers with insights and knowledge that can be applied in their daily work, as well as inspire new research directions and interdisciplinary collaboration.
Strategic Management in the Garment Industry
From supply chain finesse to market triumph, this book covers the advancements in business strategy and presents a multidisciplinary approach to strategic management in the garment industry. The subject matter of this book discusses – Strategic management Strategic marketing in garment industry Strategic methods Organizational behaviour Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan and Bhutan)