Switching To Geico

Calling Bullshit

'A necessary book for our times. But also just great fun' Saul Perlmutter, Nobel Laureate The world is awash in bullshit, and we're drowning in it. Politicians are unconstrained by facts. Science is conducted by press release. Start-up culture elevates hype to high art. These days, calling bullshit is a noble act. Based on a popular course at the University of Washington, Calling Bullshit gives us the tools to see through the obfuscations, deliberate and careless, that dominate every realm of our lives. In this lively guide, biologist Carl Bergstrom and statistician Jevin West show that calling bullshit is crucial to a properly functioning social group, whether it be a circle of friends, a community of researchers, or the citizens of a nation. Through six rules of thumb, they help us recognize bullshit whenever and wherever we encounter it - even within ourselves - and explain it to a crystal-loving aunt or casually racist grandfather.

Strategy First

Business Success Requires Strategy First In Strategy First, Brad Chase, the mind behind some of Microsoft’s largest and most successful initiatives, explains why building robust strategies is the imperative to business success. Chase leads readers through his easy-to-use strategy model, Strategy = E x mc2, which teaches readers the art of strategy—how to build and execute winning strategies relative to the competition. To supplement the model, Chase provides 5 key tips to strategy prosperity and over 50 examples from a broad range of businesses that help the reader think about how they can use his Strategy First toolkit. The author will inspire readers to examine the effectiveness of their current strategies, using the model that has served him in his distinguished career. Chase began his Microsoft tenure in 1987, where his award-winning marketing campaign promoting Windows 95 broke numerous records and his efforts as MSN.com’s leader prompted a turnaround of the site’s success. Chase ended his tenure at Microsoft in 2002 and since then has served as an advisor and/or board member to many companies, such as GE, Brooks, Expedia, and the Boys and Girls Clubs. Chase has also shared his Strategy First approach across the nation through speeches to executives at large and small businesses, incubators, and students at topflight MBA programs and at conferences.

Air Force Magazine