Sustainable Development Goals A Handbook Based On Media Perspective

Sustainable Development Goals: A Handbook Based on Media Perspective

Promoting sustainable living across seventeen essential areas throughout the planet has been the agenda that was adopted in 2015 by the United Nations with a deadline of 2030. After nine years into the future since 2015, most nations still need to gear up to their full potential to fulfill the targeted development. Although the United Nations has been publishing its annual SGD progress reports since 2016, along with a list of portals where the parameters can be measured for individual nations for each one of the seventeen goals, the perspective of researchers, and practitioners provides a unique perspective on the progression. Despite the rigorous attempts from the United Nations, regulatory authorities, and government initiatives, the gap remains, and the fulfillment of the targets for all seventeen goals till the end of 2023 remains uncertain. The book “Sustainable Development Goals: A Handbook Based on Media Perspective” offers a collection of concepts and perspectives on areas like effective administration, media advocacy, digital literacy, responsible usage, integrating inventory management, greening efforts, digital citizenship, revival of tribal culture, green products, sustainable urbanization, pastors as social media influencers for sustainable development, agrarian sustainability, programs on sustainability, influencers of sustainability, social media activism, women’s health, representation & empowerment, sustainability in films and entertainment, sustainable living, mindful consumption, climate advocacy, public awareness, waste management, sustainable communication, green practices, environment-friendly technology, multiculturalism, environmental communication, democratic governance, health communication and many more. Collectively, the chapters would help in understanding the different perspectives of sustainability through the lens of media and communication.

Rainbow Advertising and Media Business: A Handbook on LGBTQIA++

Rainbow Advertising and Media Business: A Handbook on LGBTQIA++ Going back to the history of the LGBTQIA+ community, which was formerly called ‘the gay community’ and then ‘the gay and lesbian community', it has evolved over the years. There is a struggle in every possible way, whether it is for rights, acceptance, anti-violence, identity crisis, etc. The family of minorities has expanded their boundaries that include not only Lesbians and Gays but also Bisexuals, Transexuals, Queers, Intersex, Asexual, and more. The social and behavioural changes toward the acceptance of the LGBTQIA+ community were observed long before they reached marketers and advertisers. The gradual shift of the market from the “gay market” to the “LGBT market” shows a sign of acceptance towards non-heterosexual consumers. There are a number of studies done on the LGBTQIA+ communities in various aspects; however, studying the advertisement and business perspective is imperative to explore, as a large chunk of consumers belong to the LGBTQIA+ communities. The book “Rainbow Advertising and Media Business: A Handbook on LGBTQIA++” offers a collection of concepts and perspectives on areas like the LGBTQIA+ community, Pink money, Queer consumers, Capitalist economy, Pink Economy, Gender Representation, Gender and fashion, Pinkwashing, Inclusion, Social landscape of LGBTQIA+ Communities, Political landscape of LGBTQIA+ Communities, Economic landscape of LGBTQIA+ Communities, Entrepreneurial Venture of Transgenders, Lesbian visibility in Indian advertisements, এলজিবিটি সম্পর্কিত বিজ্ঞাপনের অবদান, Stuart Hall’s Theory of Representation, Social Media and LGBTQIA+ advocacy, Rainbow Responsibility, LGBTQIA+ Rights, Queering, Representation in cinema, LGBTQ+ in Hindi Cinema, Third gender representation, Inclusivity, Evolution of LGBTQIA+, Marginalization, Mythical Validation,| Trauma and Identity, Underrepresentation, Queer Love in A Censored World, Homoeroticism, Gender and War, Queer Narratives, Women in the Mass Media, Empowerment, Embracing Queerness, Redefining Equality, Performativity, Indian Feminism and many more. Collectively, the chapters would help in understanding the different perspectives of films through the lens of the LGBTQIA+ community.

Education for Sustainable Development Goals