Survive Exploit Disrupt
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Lean Technical Communication
Winner of the 2020 CCCC Research Impact Award Lean Technical Communication: Toward Sustainable Program Innovation offers a theoretically and empirically-grounded model for growing and stewarding professional and technical communication programs under diverse conditions. Through case studies of disruptive innovations, this book presents a forward-looking, sustainable vision of program administration that negotiates short-term resource deficits with long-term resilience. It illustrates how to meet many of the newest challenges facing technical communication programs, such as building and maintaining change with limited resources, economic shortfalls, technology deficits, and expanding/reimagining the role of our programs in the 21st century university. Its insights benefit those involved in the development of undergraduate and graduate programs, including majors, service courses, minors, specializations, and certificates.
Waking the Giant
Brand maturity is not inevitable. Waking the Giant challenges current thinking and practice when it comes to achieving growth with mature brands. This book convincingly demonstrates that the challenge of revitalising a mature brand is just as exciting -- and requires just as much ingenuity and innovation -- as launching a new brand. While major mature brands still dominate many categories, margins and growth opportunities are often less than exciting. The critical question is: milk the brand, or revitalise? And, just as important: is your organisation fully committed to, and able to deliver on, your chosen strategy? Inside you'll discover: the merits of revitalisation and milking strategies, and how to choose between them how to renew positive differentiation for a mature brand how to implement a revitalisation strategy and eliminate outdated work practices that could ruin your plan how to align your revitalisation strategy with the consumers' and industry sector's evolutionary trends.
AR 381-12 10/04/2010 THREAT AWARENESS AND REPORTING PROGRAM , Survival Ebooks
Author: Us Department Of Defense
language: en
Publisher: Delene Kvasnicka www.survivalebooks.com
Release Date:
AR 381-12 10/04/2010 THREAT AWARENESS AND REPORTING PROGRAM , Survival Ebooks