Survey Methods And Practices
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Survey Methods and Practices
This publication shows readers how to design and conduct a census or sample survey. It explains basic survey concepts and provides information on how to create efficient and high quality surveys. It is aimed at those involved in planning, conducting or managing a survey and at students of survey design courses. This book contains the following information: formulating the survey objectives and design a questionnaire; things to consider when designing a survey (choosing between a sample or a census, defining the survey population, choosing which survey frame to use, possible sources of survey error); determining the sample size, allocate the sample across strata and select the sample; appropriate uses of survey data and methods of point and variance estimation in data analysis; data dissemination and disclosure control; using administrative data, particularly during the design and estimation phases; choosing a collection method (self-enumeration, personal interview or telephone interview, computer-assisted versus paper-based questionnaires); organizing and conducting data collection operations; processing data (all data handling activities between collection and estimation) and using quality control and quality assurance measures to minimize and control errors during various survey steps; and planning and managing a survey. This publication also includes a case study that illustrates the steps in developing a household survey, using the methods and principles presented in the book.
Encyclopedia of Survey Research Methods
Author: Paul J. Lavrakas
language: en
Publisher: SAGE Publications
Release Date: 2008-09-12
To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Designing Surveys
Written with the needs and goals of a novice researcher in mind, this fully updated third edition provides an accurate account of how modern survey research is actually conducted. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making from setting the basic features of the survey through development, testing, and data collection.