Survey Automation
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Survey Automation
Author: National Research Council
language: en
Publisher: National Academies Press
Release Date: 2003-06-11
For over 100 years, the evolution of modern survey methodologyâ€"using the theory of representative sampling to make interferences from a part of the population to the wholeâ€"has been paralleled by a drive toward automation, harnessing technology and computerization to make parts of the survey process easier, faster, and better. The availability of portable computers in the late 1980s ushered in computer-assisted personal interviewing (CAPI), in which interviewers administer a survey instrument to respondents using a computerized version of the questionnaire on a portable laptop computer. Computer assisted interviewing (CAI) methods have proven to be extremely useful and beneficial in survey administration. However, the practical problems encountered in documentation and testing CAI instruments suggest that this is an opportune time to reexamine not only the process of developing CAI instruments but also the future directions of survey automation writ large.
Customer Surveying
Author: Frederick C. Van Bennekom
language: en
Publisher: Customer Service Press
Release Date: 2002
Provides the information needed to manage and conduct a customer survey program. The book walks the reader through the various stages of a survey with particular emphasis on the design of a survey questionnaire, the administration of that questionnaire, and the analysis of data using spread sheet tools. Questions a novice surveyor might have are answered. The book also dedicates a chapter to electronic surveying tools.
Survey Automation
Author: Oversight Committee for the Workshop on Survey Automation
language: en
Publisher: National Academies Press
Release Date: 2003-06-25
For over 100 years, the evolution of modern survey methodology—using the theory of representative sampling to make interferences from a part of the population to the whole—has been paralleled by a drive toward automation, harnessing technology and computerization to make parts of the survey process easier, faster, and better. The availability of portable computers in the late 1980s ushered in computer-assisted personal interviewing (CAPI), in which interviewers administer a survey instrument to respondents using a computerized version of the questionnaire on a portable laptop computer. Computer assisted interviewing (CAI) methods have proven to be extremely useful and beneficial in survey administration. However, the practical problems encountered in documentation and testing CAI instruments suggest that this is an opportune time to reexamine not only the process of developing CAI instruments but also the future directions of survey automation writ large.