Survet Real Madrid

Congressional Record

The Real Madrid Way

The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history. Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base. Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success—in turn, attracting and paying for the best players in the world, with the values the fans expect. The club's values and culture also provide a powerful environment for these best players to work together to win trophies. The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it's an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.

Real Madrid on This Day

Real Madrid On This Day revisits the most magical and memorable moments from the club's glorious past, mixing in a maelstrom of anecdotes and characters to produce an irresistibly dippable diary of one of the world's greatest football institutions - with an entry for every day of the year. From its foundation to the golden era of Di Stefano and Puskas, through the 'hippy years' to their ups and downs on the path to European Cup domination, the modern embodiment of Madridismo, the hard-fought El Clasico derbies against Barcelona and the Galacticos era - it's all here. Revisit 24 July 2000 when Luis Figo infamously joined the club from Barcelona, 4 January 1955 when the stadium changed its name in honour of club president Santiago Bernabeu, and 19 June 1943 when they annihilated Barcelona 11-1 in a Spanish Cup semi-final. With a treasure trove of club history, trivia and facts, this book is a 'must' for all Real Madrid fans.