Super App Part 1 The Fundamentals
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Super App Part 1 - The Fundamentals
Mobile Development is an unavoidable digital strategy for most enterprises. It needs vision, focus, and experience to develop software with longevity, sustainability, maintenance and change management at a reasonable cost for the organisation and if there is infinite time anyone can learn and write software. This book is for those readers who aspire to know about mobile application developments for building a Super App where the end goal is to create a mental model. The book is a part of the Super App series. Reading it will rewire the reader's thought process with ideas that act as recipes and perspectives that will help the individual to lay the foundation and do the groundwork for the Super App mobile application. In addition, the book covers the essentials required to be understood by readers who are in the driver's seat for a mobile application project. Reading this book prepares an individual to think in a direction which is close to the ground realities for the approaches required for building a Super App. Furthermore, the book brings together the experience gained from multiple projects over the past ten years, which the reader can capitalize on and add to their knowledge base. The book presents the reader with the fundamentals for the development and design philosophies of the Super App. It starts with exploring what a Super App is, and the narrative follows where the essential technology and practical wisdom for the approaches can be applied while building a Super App. The book applies two use cases to drive the narrative. The first is a hypothetical mobile application from an organisation providing multiple services like cab booking, online book purchase, cycle renting and seven other services. The second is a finance application that supports multiple regions. To benefit fully from this book, it is recommended that the reader should meet the following prerequisites: 1. Hands-on experience in developing a mobile application on at least one platform. 2. Knowledge of architectural patterns used in mobile development. 3. Experience in creating libraries and reusable packages for mobile applications. 4. Understand the terminology used in the development of a mobile application life-cycle.
Digital Marketing Fundamentals
Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of Digital Marketing are addressed: digital transformation, strategy and business models, online customer behaviour and learning to understand the customer, online branding, customer acquisition and customer engagement, facilitating online purchases and setting up digital services. The book addresses step-by-step the role of Digital Marketing in each phase of the customer cycle: from the inspiration phase and research phase to the maintenance and replacement phase. Designing effective websites and apps, digital analytics and experimentation and planning and organization are also discussed. The book gives the reader an integrated basis with which they can respond to new trends and techniques in the future. Digital Marketing Fundamentals is suitable for commercial and management courses in Higher Education including Universities and Business Schools and also for professionals working in Digital Marketing.
IOS 11 Programming Fundamentals with Swift
Author: Matt Neuburg
language: en
Publisher: "O'Reilly Media, Inc."
Release Date: 2017-09-26
Move into iOS development by getting a firm grasp of its fundamentals, including the Xcode 9 IDE, Cocoa Touch, and the latest version of Apple's acclaimed programming language, Swift 4. With this thoroughly updated guide, you'll learn the Swift language, understand Apple's Xcode development tools, and discover the Cocoa framework. Explore Swift's object-oriented concepts; become familiar with built-in Swift types; dive deep into Swift objects, protocols, and generics; tour the lifecycle of an Xcode project; learn how nibs are loaded; understand Cocoa's event-driven design; and communicate with C and Objective-C. In this edition, catch up on the latest iOS programming features: Multiline strings and improved dictionaries, object serialization, key paths and key-value observing, expanded git integration, code refactoring, and more! Once you master the fundamentals, you'll be ready to tackle the details of iOS app development with author Matt Neuburg's companion guide, Programming iOS 11.