Sundae Best
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Sundae Best
This book is the first comprehensive, documented history of this popular institution, which millions of Americans fondly remember. For 150 years, the soda fountain was a community social center. In big cities, the neighborhood fountain had a clubby atmosphere because it drew its clientele from nearby businesses and apartment buildings. In small towns, soda fountains were very democratic because they attracted all ages and all classes of people. In both cities and small towns, soda fountains were part of the social infrastructure that held the neighborhood together. The evolution of the soda fountain reflected momentous developments in American history: urbanization, the temperance movement and Prohibition, the Great Depression, technological progress, the decline of Main Street and Center City, the Car Culture, and the growth of suburbia. The fountain's evolution was also closely tied to trends in retailing, food service, lifestyles, and the decorative arts.
Sundae Best
An exploration of the rise and fall of the soda fountain as a pervasive American institution. The author recounts the technological and business developments of the soda fountain and discusses how wider social changes (such as prohibition and its repeal) impacted the business. Also included are lists of films in which soda fountains appear and a glossary of terms used in the soda fountain business. Annotation copyrighted by Book News, Inc., Portland, OR
Packaged Pleasures
Author: Gary S. Cross
language: en
Publisher: University of Chicago Press
Release Date: 2014-09-30
From the candy bar to the cigarette, records to roller coasters, a technological revolution during the last quarter of the nineteenth century precipitated a colossal shift in human consumption and sensual experience. Food, drink, and many other consumer goods came to be mass-produced, bottled, canned, condensed, and distilled, unleashing new and intensified surges of pleasure, delight, thrill—and addiction. In Packaged Pleasures, Gary S. Cross and Robert N. Proctor delve into an uncharted chapter of American history, shedding new light on the origins of modern consumer culture and how technologies have transformed human sensory experience. In the space of only a few decades, junk foods, cigarettes, movies, recorded sound, and thrill rides brought about a revolution in what it means to taste, smell, see, hear, and touch. New techniques of boxing, labeling, and tubing gave consumers virtually unlimited access to pleasures they could simply unwrap and enjoy. Manufacturers generated a seemingly endless stream of sugar-filled, high-fat foods that were delicious but detrimental to health. Mechanically rolled cigarettes entered the market and quickly addicted millions. And many other packaged pleasures dulled or displaced natural and social delights. Yet many of these same new technologies also offered convenient and effective medicines, unprecedented opportunities to enjoy music and the visual arts, and more hygienic, varied, and nutritious food and drink. For better or for worse, sensation became mechanized, commercialized, and, to a large extent, democratized by being made cheap and accessible. Cross and Proctor have delivered an ingeniously constructed history of consumerism and consumer technology that will make us all rethink some of our favorite things.