Summary The Mom Test How To Talk To Customers Learn If Your Business Is A Good Idea When Everyone Is Lying To You By Rob Fitzpatrick

SUMMARY - The Mom Test: How To Talk To Customers Learn If Your Business Is A Good Idea When Everyone Is Lying To You By Rob Fitzpatrick

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover the art of surveying potential clients in an efficient way. *You will also discover that : compliments on an idea do not mean that it has real potential; interviewing relatives or potential customers without any method does not provide reliable information; avoiding angry questions and seeking reassurance is a fatal mistake for an entrepreneur; to gather real information, one must focus on the customer and its needs rather than on the product; customer exchanges must be informal, efficient and conducted with a clear idea of what one hopes to learn. *It is often very difficult to gather objective opinions about one's idea, product or business. If you talk to people close to you, you risk being falsely reassured and getting no real information. However, evaluating the potential of your project is crucial to avoid making major strategic mistakes. The problem is how to approach these discussions. A methodical approach that avoids the main pitfalls can help gather fundamental information. *Buy now the summary of this book for the modest price of a cup of coffee!

The Mom Test

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

SUMMARY: The Mom Test: How To Talk To Customers Learn If Your Business Is A Good Idea When Everyone Is Lying To You By Rob Fitzpatrick