Subject To Change Creating Great Products Services For An Uncertain World
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Subject To Change: Creating Great Products & Services for an Uncertain World
Author: Peter Merholz
language: en
Publisher: "O'Reilly Media, Inc."
Release Date: 2008-04-15
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations. Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish.
Subject to Change
"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website.
Service Innovation in Design Studies and Practices
Author: Ahmad Zuhairi Abdul Majid
language: en
Publisher: Penerbit USM
Release Date: 2022-07-23
This book is a guide for designers in industrial design, as well as in other areas such as architecture, interior design and visual communication in the area of digital media. It is also suitable for service bidders, as they also need to understand how to get the quality of care required, with the aid of a designer who will be mindful on the intangible aspects of service. As with other design areas, service design often gives priority to studying prior to the application of the concept of innovation or service enhancement. This is especially important since knowing the needs of the customers is the cornerstone of every discipline of design. It is desirable for a designer to review the needs of customers and service markets before considering the planning process. Service design is an element that has been implemented ever since a long time ago, but it is unlikely that its application can be done quickly, as there are combinations of different fields that need to contribute ideas and skills to service delivery. Service design used to be a term that does not exist, as service providers only discussed the concepts of 'to be built', 'to be created', 'to be launched' and so on when service was to be introduced. Thus, this book aims to bring back service design to the limelight, so as to not only educate designers, but also to remind service providers that it is also, and always will be, an important part of service