Storms
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Time Storms
Author: Jenny Randles
language: en
Publisher: Berkley Publishing Group
Release Date: 2002-12-03
A leading expert in unexplained phenomena presents a groundbreaking study that takes readers into the very real world of temporal physics and time travel, supported by human experience, scientific data, and documented cases.
Severe Convective Storms and Tornadoes
Author: Howard B. Bluestein
language: en
Publisher: Springer Science & Business Media
Release Date: 2013-06-03
This book is a focused, comprehensive reference on recent research on severe convective storms and tornadoes. It will contain many illustrations of severe storm phenomena from mobile Doppler radars, operational Doppler radars, photographs and numerical simulations.
Social Media Storms
This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.