Sticky Creativity
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Sticky Creativity
Sticky Creativity: Post-It® Note Cognition, Computers, and Design presents the interesting history of sticky notes and how they have become the most commonly used design material in brainstorming, business model generation, and design thinking. The book brings together researchers from psychology, computer science and design in order to understand why and how sticky notes are used, why they work well, and whether sticky notes are replaceable or improvable by a digital counterpart. The book covers psychology, computers and design respectively. From a psychological perspective, cognitive and socio-cognitive theories are used to explain the functions sticky notes serve in idea generation and creative collaboration. Following sections present the findings from three very different computerized instantiations of sticky notes and discuss the challenges and opportunities that arise when trying to digitize sticky notes. - Highlights the benefits of sticky notes in idea generation and creative collaboration - Explores the use of sticky notes in a variety of creative, design professional and educational settings - Includes research perspectives from cognitive psychology, computer science and design studies
STICKY WISDOM: HOW TO START A CREATIVE REVOLUTION AT WORK
Market_Desc: § Managers§ Leaders § Heads of Department Special Features: · Bestselling book about developing creativity at work, Sticky Wisdom has sold over 13,000 copies since publication. The first edition sold over 4,000 copies.· What If! has consistently featured in the top Best Place to Work in both the UK and EU; last year it was in the top ten nationally and top 50 in Europe and this year it has been voted as The Best Place to work in the UK, proving that it is dedicated to living by its values.· Accessible and highly visual book packed with information. About The Book: This book gives you the power, insight, and courage to capture the essence of creativity at work. This one-of-a-kind book breaks creativity into six practical behaviors and shows you how all of us--not just the wacky genius--is packed with creative potential. This fully updated and expanded edition is filled with new insights, stories, and cases it will help you find or recapture your creativity with proven exercises that will help unlock the creative potential in anyone.
Made to Stick
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.