Statistical Tools For Data Analysis
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Marketing Analytics
Author: José Marcos Carvalho de Mesquita
language: en
Publisher: Taylor & Francis
Release Date: 2021-11-01
Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises that require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics by means of SPSS in marketing and consumer research. Finally, there is a list of articles employing the technique that can be used for further reading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real data sets to illustrate the techniques’ applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes. Professionals are invited to use the book to select and use the appropriate analytics for their specific context.
Statistical Data Analysis
Author: Milan Meloun
language: en
Publisher: Woodhead Publishing Limited
Release Date: 2011
Over the past decade, computer supported data analysis by statistical methods has been one of the fastest growth areas in chemometrics, biometrics and other related branches of natural, technical and social sciences. This has been strongly supported by the development of exploratory data analysis, testing assumptions about data, model and statistical methods and computer intensive techniques. This book presents a combination of individual topics with solved problems and a collection of experimental tasks. Methods suitable for extreme or small and large datasets are described. Presents a combination of individual topics in one complete volume featuring statistical analysis of univariate and multivariate data Interspersed throughout with solved problems and experimental tasks suitable for extreme or small and large datasets Features the interpretation of results based on the comprehensive information about data behaviour and validity of used assumptions
Statistical Tools for Epidemiologic Research
For more information about the book, and to download STATA outputs for the case studies presented in each chapter, please visit www.oup.com/us/statisticaltools. --Book Jacket.