Statista 2024


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The Global Housing Crisis


The Global Housing Crisis

Author: Levent Sümer

language: en

Publisher: Springer Nature

Release Date: 2024-11-12


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Under the high inflationary period and high interest rate market conditions, financing became extremely difficult for homebuilders and homebuyers. The land is expensive, construction costs are high, and the wages are not satisfactory enough to afford a house. Due to increased prices, the renting or buying dilemma is not even the case for millions of people. Unfortunately, bank loan-dependent financing is unable to provide a sustainable solution to the industry's boom and bust cyclical nature. This book introduces a sustainable new home financing model by creating an investment and financing ecosystem that integrates real estate capital market instruments with pension funds. The model proposed in the book shifts the mindsets from a conventional bank loan-oriented housing financing system to an interest-free collective and cooperative approach. The practical implications of the model are discussed, mainly in terms of how the model could increase affordability in the housing sector. The book will be of interest to researchers, policymakers, regulators, practitioners, and government agencies related to real estate investments, pension funds, and capital markets.

Digital Marketing


Digital Marketing

Author: Annmarie Hanlon

language: en

Publisher: SAGE Publications Limited

Release Date: 2025-03-29


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Explore all aspects of digital marketing with this accessible guide which blends theory, research, practice and application and includes a wide range of international case studies.

Practice-Oriented Online Marketing


Practice-Oriented Online Marketing

Author: Ralf T. Kreutzer

language: en

Publisher: Springer Nature

Release Date: 2025-10-28


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People now spend a great deal of time online. Companies are following them onto the internet – both in B2B and B2C contexts. This book answers the most important questions related to this development and presents concrete solution concepts, success strategies, and numerous checklists – from designing a cross-channel customer journey to controlling and considering legal frameworks. It provides companies with the tools they need to manage their online marketing budgets effectively and efficiently. In the 5th edition, Ralf T. Kreutzer, together with new co-author Sonja Klose, has incorporated key innovations in the online world. These include: integration of current developments in the field of artificial intelligence across all relevant areas, revision and expansion of strategic options in online marketing, incorporation of current developments in online advertising, inclusion of new search engine optimization (SEO) concepts, and exploration of further aspects of email marketing. The 5th edition by Ralf T. Kreutzer and Sonja Klose impressively demonstrates how dynamically marketing is evolving. In addition to the new legal frameworks, the use of artificial intelligence in online marketing has also been comprehensively integrated. This makes the book an essential and up-to-date resource for both marketing students and professionals in the industry. A clear recommendation! — Martin Nitsche, President of the DDV (German Dialogue Marketing Association)