Starting Back
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Start With the Future and Work Back
Author: Bruce Weindruch
language: en
Publisher: Bloomsbury Publishing PLC
Release Date: 2016-04-18
Start With the Future and Work Back: A Heritage Management Manifesto is a lively, often amusing, but seriously perceptive take on the business of history and the history of business. The book explores The History Factory’s role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its founding in 1979. At its heart, the book is a 21st century survey of innovative business leadership that builds on the stories of courageous leaders at corporations willing to dig deeply into their inventory of experiences to support authentic communications, establish credible brand positioning, and improve employee retention and recruitment. Iconic examples of inside-out business positioning using heritage range from the sartorial remake of Brooks Brothers to stories of innovation told by company employees at Subaru; from New Balance’s immersive global headquarters exhibit that aptly conveys its dynamic culture to the creation and maintenance of the Wrigley archive. The book makes a powerful case for the brand value of applying corporate heritage for companies seeking to grow and remain relevant in a competitive, global economy.
See all the Stars
“Demands to be read in one sitting” Karen M. McManus, bestselling author of One of Us Is Lying and Two Can Keep A Secret We Were Liars meets Goodbye Days in this thrilling page-turner... It’s hard to find the truth beneath the lies you tell yourself. Then: They were four - Bex, Jenni, Ellory, Ret. (Venus. Earth. Moon. Sun.) Headstrong, loyal, electric ; Ellory’s whole solar system. Now: Ellory is alone, her once inseparable group of friends torn apart by secrets, deception and a shocking moment that changed their lives forever. Then: Lazy summer days. A party. A beautiful boy. The beginnings of a spectacular, bright love. Now: Senior year, and Ellory's back at school after a two-month suspension and summer away - no boyfriend, no friends. No going back. Tormented by some and sought out by others, and consumed by guilt over her not entirely innocent role in everything and everyone she’s lost, Ellory finds that even in the present, the past is everywhere. The path forward isn’t a straight line. And moving on will mean sorting the truth from the lies - the lies Ellory has been telling herself.
Under the Bainin Rock
When twelve-year-old Reid DeBurgh finds a book with a curious symbol on the cover in her upstairs attic, she doesn't realize it holds a powerful mystery. Soon, a family trip takes Reid to the misty and magical land of Ireland, where a kind old seaside shopkeeper gives her a rare bloodstone in a small velvet pouch. Reid doesn't think much of the bloodstone until a boat she is in capsizes. But Reid doesn't drown; she suddenly finds herself in the weird and wondrous underworld of Elddim. While her family frantically searches for Reid, hoping she hasn't been lost to the depths of the sea, the young girl meets Damien and learns that she isn't the only one with a bloodstone-and that the gem may be far more than just beautiful. If she is ever to return to her family, Reid needs to find four treasures. With the help of her newfound friend Damien, Reid must fight evil creatures and release the spell the land has been under for far too long. Filled with all the enchantment and fantasy of a fine Irish folk tale, Dena Blossey's Under the Bainin Rock is a charming story that explores the meaning of heroism and true friendship.