Start Selling Even Before You Re Ready Learn Launch Monetize With Minimum Viable Offers
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Start Selling Even Before You’re Ready. Learn, Launch, Monetize With Minimum Viable Offers
Forget “perfect.” Forget waiting. Forget spending months building something no one buys. Start Selling Even Before You’re Ready hands you the unfair advantage: Make money first. Build the rest later. This book is a gut-punch to perfectionism and a rally cry for action-takers who want to test fast, fail small, and win big—with minimum viable offers that sell before they’re finished. Inside, you’ll uncover: Why “ready” is a myth and momentum is the only real asset How to package your idea in 24 hours or less (yes, really) The lean-launch framework that gets buyers first, then builds How to validate, pre-sell, and create on the fly without faking value or burning trust If you’ve ever sat on an idea too long… If you’ve ever been paralyzed by planning… If you want to build a business in real-time with proof, not just hope—this book is for you. Launch messy. Learn fast. Monetize early. Because done for dollars beats perfect for free—every single time.
Trajectory: Startup
Have a startup idea? Want to launch it fast? People often spend years on working on startup ideas that fail—and they could have known long before, had they asked the hard questions earlier. Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months. With a track record of starting companies from scratch, raising both angel and venture capital, and participating in eight exits as founder, operator, and board member, Parker's experience is practical and actionable. Having sold three of his own startups and closed two, Parker learned just as much from his failures as from his successes, and he brings this wit and wisdom into his writing in a transparent way. Parker shares advice on: What makes a good idea that makes money Recruiting and working with cofounders Asking customers what product they want (customer development) How to build a tech product even as a non-tech founder How to get out of your head, ship a product, and make your first sale Trajectory: Startup removes the mystery from the startup process and outlines a roadmap of tasks and timeframes, with monthly milestones and resources. This pre-accelerator program will help you get the momentum you need. Skip the Executive MBA and go make money! This guide makes starting a company accessible to a broad range of founders, investors, and employees who have the spark of innovation and drive to follow their dreams.
The Lean Product Playbook
The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.