Social Media A Critical Introduction Third Edition Christian Fuchs
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Social Media
Author: Christian Fuchs
language: en
Publisher: Sage Publications Limited
Release Date: 2021-04-10
Social media are an integral part of contemporary society; transforming the way we communicate, use information and understand the world, so we must explore critical questions about social media and dig deeper into issues of ownership, power, class and (in)justice. This book does just that, equipping students with a critical understanding of the complexities and contradictions at the heart of social media's relationship with society. The revised and expanded Third Edition Explores populism, racism and nationalism in a new chapter on right-wing authoritarianism. Introduces the phenomenon of social media influencers and in the age of Instagram, YouTube, and Snapchat. Explains how big data is central to social media in a new chapter on big data capitalism and imperialism. Explores the growing prominence of platforms and platform capitalism. Challenges you to envision and achieve a truly social media that serves the purposes of a just and fair world. There are winners and losers in the age of digital capitalism. This book is an essential guide for anyone who wants to critically understand how we got here, and what we can do to change it.
Social Media
Never look at social media the same way again. Social media are an integral part of contemporary society. From news and politics to language and everyday life, they have changed the way we communicate, use information and understand the world. So we have to ask critical questions about social media. We have to dig deeper into issues of ownership, power, class and (in)justice. This book equips you with a critical understanding of the complexities and contradictions at the heart of social media’s relationship with society. The revised and expanded
Digital Capitalism
This third volume in Christian Fuchs’s Media, Communication and Society book series illuminates what it means to live in an age of digital capitalism, analysing its various aspects, and engaging with a variety of critical thinkers whose theories and approaches enable a critical understanding of digital capitalism for media and communication. Each chapter focuses on a particular dimension of digital capitalism or a critical theorist whose work helps us to illuminate how digital capitalism works. Subjects covered include: digital positivism; administrative big data analytics; the role and relations of patriarchy, slavery, and racism in the context of digital labour; digital alienation; the role of social media in the capitalist crisis; the relationship between imperialism and digital labour; alternatives such as trade unions and class struggles in the digital age; platform co-operatives; digital commons; and public service Internet platforms. It also considers specific examples, including the digital labour of Foxconn and Pegatron workers, software engineers at Google, and online freelancers, as well as considering the political economy of targeted-advertising-based Internet platforms such as Facebook, Google, YouTube, and Instagram. Digital Capitalism illuminates how a digital capitalist society’s economy, politics, and culture work and interact, making it essential reading for both students and researchers in media, culture, and communication studies, as well as related disciplines.