Sneakerheads Netflix
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Encyclopedia of Television Shows
There were, between January 1, 2017, and December 31, 2022, 1,559 television series broadcast on three platforms: broadcast TV, cable TV, and streaming services. This book, the second supplement to the original Encyclopedia of Television Shows, 1925-2010, presents detailed information on each program, including storylines, casts (character and performer), years of broadcast, trivia facts, and network, cable or streaming information. Along with the traditional network channels and cable services, the newest streaming services like Amazon Prime Video and Disney Plus and pioneering streaming services like Netflix and Hulu are covered. The book includes a section devoted to reality series and foreign series broadcast in the U.S. for the first time from 2017 to 2022, a listing of the series broadcast from 2011 through 2016 (which are contained in the prior supplement), and an index of performers.
Organic Social Media
Author: Jenny Li Fowler
language: en
Publisher: Kogan Page Publishers
Release Date: 2023-12-03
Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization's broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms. Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization.
The Blueprint for Strategic Advertising
The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.