Small Town Tourism In South Africa
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Small Town Tourism in South Africa
This book investigates small town tourism development in South Africa taking into account the most common strategies: branding, promotion, festivals and theming. The contents of the book resonate with the intersection of the power elite and their impacts on small town tourism. Because the book focuses on small town geographies in South Africa, the literature on small town tourism in the country is reviewed in Chapter 2 to provide a contextual background. Each subsequent chapter begins with an overview of international literature to give the conceptual context of the case studies each chapter explores. In Chapter 3 the concept of small town tourism branding is illustrated by an exploration of the Richmond book town. In Chapter 4 the branding theme is probed further in an investigation of two winners of the Kwêla Town of the Year competition namely Fouriesburg and De Rust. Chapter 5 documents the branding of Sedgefield through its proclamation as Africa’s first Cittaslow (slow town), a process driven by the local power elite to the exclusion of town’s poor who have no understanding of the intentions of the Cittaslow movement and its potential benefits for the town. Chapter 6 is a case study of Greyton’s tourism-led rural gentrification by which a small town has transformed in three decades to become a sought after place of residence for elite inmigrants so making the town a jewel tourism destination while reinforcing racial segregation. Because festivals and events - creations of the wealthy - have made significant financial contributions to small towns, Chapter 7 considers festivals and events as strategies to market and brand small towns in a particular way. Case studies of the economic impacts of festivals on small towns are assessed and the assessment methodologies used are critiqued. Chapter 8 provides a synthesis by drawing on the thesis of the urban growth machine by power elites.
Urban Tourism in the Global South
Author: Christian M. Rogerson
language: en
Publisher: Springer Nature
Release Date: 2021-07-13
This book examines and addresses the particular character of urban tourism occurring in the global South. It presents research essays on tourism in urban areas of South Africa, a country which is associated with big 5 nature tourism but where urban areas are also major tourism destinations. The book contextualizes urban tourism in South Africa as part of ‘the other half of urban tourism’, an overlooked but energetic scholarship which is emerging on urban places in the global South. The volume moves to present a collection of original material variously on national perspectives on urban tourism following by a cluster of city level perspectives. The last three contributions turn to the role of tourism in small towns, the bottom rung in the urban settlement system. Issues of concern include gastronomic tourism, VFR travel, airportscapes, climate change, AirBnb and creative tourism. Finally, as COVID-19 is potentially a defining historical moment for urban tourism, the volume incorporates historical research perspectives in order to address the overwhelming ‘present-mindedness’ of mainstream urban tourism writings. The book highlights the challenges and opportunities for tourism development in the environment of the urban global South and is relevant to scholars of both tourism and urban studies as well as researchers in development studies.
Socio-Spatial Small Town Dynamics in South Africa
This book explores small town geographical aspects by approaching them from a socio-spatial perspective. The contributions included in this book delve into a range of topics that have not been commonly studied before, such as white privilege, neglect of municipal infrastructure, collaborative governance, livelihoods in small-scale fisheries, housing provision, well-being in mining towns, studentification in rural contexts, election trends, and the historical development of small-town spas. The book adopts a socio-spatial point of view, providing a holistic understanding of the interplay between social and spatial factors within selected small town case studies. This approach sheds light on the socio-economic, political, and cultural dynamics that shape small towns. This localized perspective allows for a more targeted analysis of issues and potential solutions, taking into account the specific historical, cultural, and political contexts of small town South Africa. The edited volume serves as a valuable resource for academics, policymakers, practitioners, and anyone interested in understanding and improving small towns in South Africa.