Size And Growth Of The Nutritionally Improved Foods Market
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Size and Growth of the Nutritionally Improved Foods Market
This study uses supermarket scanner data for 1989-93 to evaluate the size and growth of the market for nutritionally improved foods relative to their traditional counterparts, and to determine whether nutritionally improved foods cost more than their counterparts. Sales of nutritionally improved foods grew faster than sales of regular versions in U.S. supermarkets even through nutritionally improved foods generally cost more. The study covers 37 food categories.