Simply Apple
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Insanely Simple
To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers. It’s by crushing the forces of Complexity that the company remains on its stellar trajectory. As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it. In Insanely Simple, you’ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You’ll also learn, for example, how to: • Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four. • Think Small: Swearing allegiance to the concept of “small groups of smart people” raises both morale and productivity. • Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions. • Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers. • Think War: Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed. Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.
Simple
The parameters of competition in business today are changing -- big does not necessarily beat small anymore; fast is beating slow. Agility, speed, and flexibility are the key elements of a successful strategy and execution in the corporate world as wells as in government agencies, health care, and education.. How well will your firm execute its strategy? What barriers exist that inhibit your execution? Are you keeping one eye on tomorrow’s customers, while you manage those of today? These are all key questions as we strive to deliver value on an ongoing basis. Simple: Killing Complexity for a Lean and Agile Organization is about agility and simplicity, in which achieving simplicity comes from a focus on the customer. Agility begins with planning, and leadership teams must develop decent vision. Generally, leaders know what they want to do, but many organizations break down, however, I when trying to implement the action plan. With over 25 years of industry, teaching, and consulting experience, the author illustrates how organizations can: Recognize who their true customers are, and appreciate what those customers want Begin to eliminate the products, services, processes and ‘work’ that gets in the way of delivering value to those customers Focus people and processes towards value creation, even in what are perceived as non-customer centric operations Avoid brand confusion and the ‘all things to all people’ mentality The complexities of managing in today’s world both obscures decision making and layers on challenges that bog an organization down, preventing leadership from understanding what their customers want. By understanding who those customers are, and what they want, leaders can focus innovation strategy and projects in ways that deliver sustainable value. Even in not-for-profit and government agencies, executing in an aligned organization can become the profitable standard business process.
Tech Giants, Artificial Intelligence, and the Future of Journalism
This book examines the impact of the "Big Five" technology companies – Apple, Alphabet/Google, Amazon, Facebook and Microsoft – on journalism and the media industries. It looks at the current role of algorithms and artificial intelligence in curating how we consume media and their increasing influence on the production of the news. Exploring the changes that the technology industry and automation have made in the past decade to the production, distribution and consumption of news globally, the book considers what happens to journalism once it is produced and enters the media ecosystems of the internet tech giants – and the impact of social media and AI on such things as fake news in the post-truth age. The audience for this book are students and researchers working in the field of digital media, and journalism studies or media studies more generally. It will also be useful to those who are looking for extended case studies of the role taken by tech giants such as Facebook and Google in the fake news scandal, or the role of Jeff Bezos in transforming The Washington Post. The Open Access version of this book, available at https://doi.org/10.4324/9781351013758, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.