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THRIVING DEALERSHIPS: REVVING UP RETAILS IN THE DIGITAL AGE

Thriving Dealerships: Revving up Retails in the Digital Age 1. Target Audience (Reader Avatar): This book is designed for automobile dealership owners, brand managers, sales & service leaders, and entrepreneurs in the premium motorcycle and auto retail industry in India. It also speaks to aspiring dealership operators, automotive marketers, and investors looking to future-proof their businesses. The ideal reader is someone who: • Runs or manages a dealership and is struggling to adapt to changing customer expectations. • Wants to transform their dealership into a premium brand experience but is unsure how. • Seeks new strategies to engage and retain Gen Z and Millennial customers. • Understands the importance of digital transformation but doesn’t know where to start. • Wants to build a community-driven dealership that thrives beyond traditional sales. ________________________________________ 2. The Struggles and Adversity They Face in India: The Indian automobile dealership landscape is undergoing seismic shifts, and traditional dealerships are struggling to keep up. The key challenges include: • Digital Disruption: Younger buyers expect an integrated online and offline buying experience. Many dealerships are still stuck in old-school sales tactics, leading to a disconnect. • Declining Footfalls & Sales Challenges: With research happening online, fewer people are visiting dealerships, reducing engagement and conversions. • Brand Identity & Customer Experience Issues: Dealerships often lack a strong corporate identity, making it difficult to stand out in a highly competitive market. • Shifting Preferences of Gen Z & Millennials: This new generation prefers experiences over ownership, subscription models, and brand engagement through social media and influencer marketing rather than traditional advertising. • Premium Motorcycle Dealership Challenges: Selling high-end motorcycles is more than just pushing a product—it’s about creating

Showroom City

A unique and engaging account of local urban decision-making within the globalizing world High Point, North Carolina, is known as the “Furniture Capital of the World.” Once a manufacturing stronghold, most of its furniture factories have closed over the past forty years, with production shipped off to low-wage countries. Yet as manufacturing left, the city tightened its hold on a biannual global exposition that serves as the world’s furniture fashion runway. At the High Point Market, visitors from more than one hundred nations traverse twelve million square feet of meticulous design. Downtown buildings—once courthouses, movie theaters, post offices, and gas stations—are now chic showroom spaces, even as many sit empty between each exposition. In Showroom City, John Joe Schlichtman applies an ethnographic lens to the global exposition’s relationship with High Point after it defeated rival Chicago in the 1960s and established itself as the world’s dominant furniture center. In recent decades, following trends in global finance, private equity firms were increasingly behind downtown High Point’s real estate transactions, coordinated by buyers far removed from the region. Then, in one massive transaction in 2011, a firm funded by Bain Capital purchased every major showroom building, and the majority of downtown real estate was under one owner. Showroom City is a story of exclusionary growth and unchecked development, of a city flailing to fill the void left by its dwindling factories. But beyond that Schlichtman engages the general lessons behind both High Point’s deindustrialization and its stunning reinvention as a furniture fashion, merchandising, and design node. With great nuance, he delves deeply to reveal how power operates locally and how citizens may affirm, exploit, influence, and resist the takeover of their community.

Furniture Age