Shopping Centre Marketing
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The Marketing Practitioner's Guide to Shopping Centre Marketing
Learn from a highly successful strategic marketer who has pulled the multi-disciplinary and challenging aspects of marketing a shopping centre together in one place. Packed full of practical advice, examples, useful resources and templates, it's a book all Shopping Centre Marketing Managers should keep close by and refer to often. - Back cover.
Shopping Centre Marketing
There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important. In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces. The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners.
The 4 Rs of Asian Shopping Centre Management
Author: Keng Neo Lynda Wee
language: en
Publisher: Cavendish Square Publishing
Release Date: 2005
The book is divided into four sections discussing the four Rs: Getting it Right, Doing it Right, Opening it Right and Keeping it Right. Two additional sections describe the contemporary issues facing shopping centre management and the retail scenes in Singapore and West Malaysia.Getting It Right -- introduces the types of shopping centres found in Asia and its evolution over the years. Doing it Right -- reveals how different components of a marketing plan translate into successful shopping centres. Opening It Right -- offers tips on generating awareness of the opening day of a shopping centre. Keeping It Right -- shows how correct management of daily operations of a shopping centre is a key factor to its success. The last two sections talks about current developments on shopping centre management in Singapore and Malaysia, including topics such as fengshui, SARS (Severe Acute Respiratory Syndrome) and REITS (Real Estate Investment Trusts). Short write-ups on the retail scenes in Singapore and Malaysia are also provided. READERSHIP: Shopping centre managers, real estate investors, retailers, researchers, tertiary students and the general public interested in the operation of a shopping centre.